Via

Performance Marketing Principal

Via • $125K — $160K *
New York, NY 10025In-Person
Transportation
5 - 7 years of experience
Today
Be an Early Applicant
Job Overview by Ladders

Qualifications

  • 6+ years of experience managing marketing budgets
  • Hands-on knowledge of Meta Ads, Google Ads, and programmatic platforms; experience with OOH and direct mail is a bonus
  • Strong analytical skills in SQL, Excel/Sheets, and BI tools
  • Proven ability to scale marketing programs across various markets
  • Exceptional communication skills for diverse audiences
  • Resourceful and motivated problem solver
  • Proactive critical thinker in fast-paced environments

Responsibilities

  • Own and optimize a multi-market marketing budget across various channels
  • Build and manage lifecycle programs and performance marketing campaigns end-to-end
  • Drive rider growth through experimentation and testing new initiatives
  • Conduct funnel analysis to identify improvement opportunities
  • Scale community-specific programs with replicable processes
  • Manage data reporting and dashboards to track key metrics
  • Collaborate with local market teams for tailored paid strategies

Benefits

  • Generous and comprehensive benefits package
  • Free medical plans
  • 401K matching
  • Catered lunch on Wednesdays
  • Additional perks included
Full Job Description
As a Performance Marketing Principal at Via, you will own the ridership outcomes and marketing budget for Via's transportation services across the world. Covering both existing services and new launches, you will design the programs, campaigns, and outreach strategies to ensure that Via is serving as many riders as possible. You will use data and experimentation to optimize spend across channels, balancing acquisition and retention to maximize ridership at efficient cost.

About the Role:
  • Own and optimize a multi-market budget across channels (paid social, display, OOH etc.), driving efficient rider acquisition at target CAC
  • Build and manage lifecycle programs and performance marketing campaigns end-to-end: audience strategy, creative briefing, launch, A/B testing, and iterative optimization
  • Drive rider growth through experimentation, consistently identifying and testing new initiatives to supplement our existing acquisition and retention playbooks
  • Conduct rigorous funnel analysis to pinpoint opportunities for improvement across the rider journey, from signup conversion to long-term loyalty
  • Scale community-specific programs by identifying winning local tactics and developing the replicable processes and playbooks needed to deploy them in similar markets.
  • Manage data reporting and dashboards, tracking key metrics to communicate clear strategies and actionable insights to both internal and external stakeholders
  • Collaborate with local market teams to tailor paid strategies to market-specific dynamics

About You:
  • Minimum of 6+ years of experience with significant experience managing and optimizing marketing budgets
  • Hands-on experience with Meta Ads, Google Ads, and programmatic platforms; bonus for OOH or direct mail in local/geo-targeted contexts
  • Strong analytical skills - comfortable in SQL, Excel/Sheets, and BI tools
  • Track record of scaling marketing programs across multiple markets or geographies simultaneously
  • Customer-centric storyteller with exceptional written and interpersonal communication skills, particularly in explaining complex ideas to diverse audiences
  • Resourceful, a problem solver who is motivated by high levels of ownership and the opportunity to have a measurable impact
  • Proactive, a critical thinker with a no-task-too-small attitude while navigating a fast-paced environment

Compensation and Benefits:
  • Final salary will be determined by the candidate's experience, knowledge, and skills. Salary reflected does not include equity or variable pay, where applicable.
  • Salary Range: $125,000-$160,000
  • We are proud to offer a generous and comprehensive benefits package, including free medical plans, 401K matching, catered lunch on Wednesdays, and many other perks.

There has never been a more exciting time to be on the cutting edge of public mobility. Ready to join the ride?

About Via

Via Transportation, Inc. is a global public transport, logistics, and TransitTech company headquartered in New York City. Via licenses its technology to cities, transportation authorities, school districts, universities, and private organizations to help build their own technology-driven transportation networks. It operates in partnership with over 400 local governments across more than 20 countries globally, including the United States, United Kingdom, Canada, Israel, Germany, France, Australia, New Zealand, Singapore, Japan, Brazil, Indonesia, Finland, Spain, Italy, Switzerland, and the United Arab Emirates. In October 2020, Via acquired the logistics company Fleetonomy to accelerate its entry into the last-mile deliveries industry. In March 2021, Via purchased the transportation planning platform Remix for $100M to create the first end-to-end TransitTech platform for cities and transit agencies.
Learn more about Via
Industry
Transportation
Founded
2016
* Ladders Estimates

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