Growth Marketing Lead

As Growth Marketing Manager for our Automotive business unit, you'll drive awareness, demand generation, and thought leadership across the auto ecosystem. You'll be responsible for creating compelling campaigns and executing targeted field marketing initiatives that showcase how Nova Credit's solutions-particularly Cash Atlas, Income Navigator and Eligibility Compass. This role requires a growth marketing, campaign creator with strategic storyteller experience who can translate complex applicant data concepts into clear value propositions for automotive lenders. You'll work closely with our Partnerships, Sales, and Product teams to develop high-impact campaigns featuring thought-leadership and partner content, lead our presence at industry conferences, and design regional roadshow strategies that accelerate growth across the property management vertical. This is a hybrid role (3 days per week in office on Mondays, Tuesdays, and Thursdays) based in the New York City Metropolitan area with 20% travel for conferences, client events, and regional roadshows. The opportunity is a 6-month contract to full-time hire. WITHIN THE FIRST MONTH, YOU'LL: - Understand Nova Credit's value proposition, products, and positioning within the automotive lending industry - Familiarize yourself with key partners and the unique needs of automotive platforms, management companies, and dealerships - Review and audit existing marketing assets and identify content and campaign gaps across audience segments - Meet with Sales, Partnerships, and Product teams to understand owner pain points with existing solutions and our product value proposition WITHIN THE FIRST QUARTER, YOU'LL: - Develop and deliver flagship content pieces for each core audience: Automotive Lenders and Dealers - Execute Nova Credit's presence at 1-5 major industry conferences - Organize Nova Credit's automotive track at the Cash Flow Intelligence Summit - Build relationships with partner marketing teams to enable co-marketing initiatives - Begin outlining regional roadshow strategy and pilot framework - Contribute to the re-design and overhaul of the Nova Credit website WITHIN THE FIRST YEAR, YOU'LL: - Own the complete content roadmap for the automotive vertical, producing high-quality assets that drive pipeline and partner adoption - Lead Nova Credit's conference strategy for automotive, including booth presence, speaking opportunities, and networking events at 4+ industry events annually - Launch and iterate on regional roadshow model-designing replicable event formats that bring together dealers, automotive lenders, and platform partners - Collaborate with Product Marketing to translate product releases and feature enhancements into compelling customer-facing narratives - Measure and optimize content performance, demonstrating clear ROI on marketing initiatives through pipeline influence, partner adoption metrics, and brand awareness YOUR SKILLSET: - 4-8 years of experience in B2B growth or campaign marketing, with a track record of creating campaigns that drive business outcomes - Experience in auto lending marketing preferred - Exceptional storytelling and writing skills-you can translate technical concepts into accessible, compelling narratives for different audiences - Event marketing experience, including conference presence, speaking engagement coordination, and roadshow execution - Cross-functional collaboration skills-comfortable working with Sales, Partnerships, Product, and Design teams to bring campaigns to life - Data-informed mindset-you understand how to measure content performance and optimize based on metrics - Self-starter mentality-you thrive in ambiguity and can build programs from 0 to 1 - Visual design sensibility is a plus-ability to work with design tools or provide clear creative direction to designers $126,650 - $153,900 USD per year The above compensation range is for US-based candidates and is dependent on individual experience, skills, education, location, and qualifications. We consider all elements of compensation to be a part of the value we provide to Novans. This may include base salary, equity grants, incentive compensation for eligible roles, professional development, flexible PTO, and tenure rewards. In the U.S., our benefits package includes comprehensive and generously subsidized medical, dental, and vision insurance options, along with a company-sponsored 401k plan, parental leave of absence, sick time off, and paid time off vacation.