Integrated Marketing Manager - North America

Laurel Inc

$90K — $120K *
Legal & Accounting
Less than 5 years of experience
Job Overview by Ladders

Qualifications

  • 4+ years of B2B field marketing or campaign management experience.
  • Proven success executing multi-channel campaigns and field events.
  • Experience in end-to-end event planning and execution.
  • Ability to collaborate closely with Sales teams on target accounts.
  • Strong project management skills to handle multiple campaigns simultaneously.
  • Familiarity with account-based marketing strategies and performance metrics.

Responsibilities

  • Own the regional performance of three core marketing campaigns across North America.
  • Localize campaign content and experiences for targeted accounts.
  • Plan and execute field activities such as regional events and account programs.
  • Work with sales teams to align marketing efforts with pipeline priorities.
  • Coordinate with Brand and Product Marketing to ensure campaign consistency.
  • Track and report on campaign performance to drive optimization.

Benefits

  • Collaborative work environment partnering closely with sales teams.
  • Opportunities for professional development and skills enhancement.
  • Clear ownership of campaign outcomes and metrics.
  • Fast-paced, high-growth work environment.
  • Potential for travel within the region for events.
Full Job Description
About the Role

Reporting to our Integrated Marketing Lead, you own the outcome of our three core campaigns -Legal, Accounting/Consulting, and Strategic (Big 4)-across North America. Integrated Marketing designs the customer journey and the campaign strategy; you bring it to life on the ground.

You turn strategy into real touchpoints, events, and field activity that move buyers through the journey. You are accountable for how those campaigns perform in your region: you localize them, run them, partner with Sales to point them at the right accounts, and feed results back so the whole engine gets sharper.

What You'll Do
  • Own the regional outcome of the three campaign verticals across North America, against the Integrated Marketing Lead's strategy.
  • Localize campaign content, assets, and experiences for the NA market and target accounts.
  • Plan and run field activity: regional events, account-based programs, and in-market touchpoints aligned to the journey.
  • Partner with sales in-region to align campaigns to pipeline priorities and target accounts.
  • Coordinate with Brand and Product Marketing so campaigns carry the right voice, narrative, and positioning.
  • Track campaign performance in-region and feed results back to Integrated Marketing and Growth & Analytics for optimization.
What You'll Own
  • NA regional outcome of all three campaign verticals
  • Regional campaign calendars and run-of-show
  • Localized campaign assets and field activations
  • Region-specific account-based marketing programs
  • In-region campaign performance reporting
What You Bring
  • 4+ years of B2B field marketing, campaign management, or integrated/regional marketing.
  • A track record of executing multi-channel campaigns and field events that drive pipeline in a defined region or set of accounts.
  • Experience planning and running events end to end: conferences, field dinners, account-based programs, and owned events.
  • Comfort working hand-in-hand with Sales on target accounts and pipeline priorities.
  • Strong project management: you can run multiple campaigns and events at once without dropping details.
  • Familiarity with account-based marketing and measuring campaign performance in-region.
Nice to Have
  • Experience marketing to professional services, legal, or financial enterprise buyers.
  • Experience supporting enterprise or account-based sales motions.
  • Familiarity with ABM platforms (e.g. 6sense), CRM, and marketing automation.
  • Willingness to travel within the region for events and field activity.
Who You Are

You are an operator who makes things happen in market. You like owning a number and a region, working shoulder-to-shoulder with Sales, and seeing your campaigns show up as real meetings and pipeline. You take a strategy and make it concrete, sweat the logistics so events run flawlessly, and stay close enough to the field to know what's actually working. You thrive in a high-growth, fast-paced environment and want clear ownership of outcomes.

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