Manager, Trade Marketing - Swiss Army Knives, Kitchen Knives & EpicureanObjective:Victorinox North America is looking for a hands-on, seasoned and motivated Trade Marketing expert to join our team. The Trade Marketing Manager is responsible for developing and execution trade marketing plans across retail sales channels for the US and Canada.
Manager Trade Marketing will be responsible for developing and executing the marketing plans for the for the Swiss Army Knife™, Kitchen Knife and Epicurean product lines aligned with the Global marketing strategy. They will create programs for sell-in and sell-through with a focus on profitable volume.
Deliverables include brand presentations, sales kits, visual merchandising, training materials, promotions, incentives, prospecting, and Go-to-Market plans. The manager will collaborate with Sales, Finance, Customer Service, HQ counterparts, and other support functions to achieve the simultaneous goals of brand repositioning, sustained profitability and an increased sell-through at door level.
Primary Responsibilities:- Develop and execute on the North American trade marketing strategy.
- Partner with the sales team and be fully immersed in the sales strategy and process with the trade marketing strategy.
- Responsible for the increase in category growth at retail
- Demonstrate and encourage teamwork and cooperation with members of the Marketing & Sales team and with other divisions within Victorinox.
- Support the strategic planning including corporate positioning, market and competitive analysis, customer segment selection and related product positioning.
- Oversight of the Category trade marketing budget for categories of responsibility
- Manage trade marketing including product launch management, sell-in kits, sales tools, incentives, collateral material, and in-store promotions.
- Expand the consumer audiences and translate global persona to the North American market.
- Act as project manager for key initiatives and ensure deliverables are on-time with measurable KPIs
Desired Skills/Experience:- BA Degree in related field.
- 5 plus years marketing specifically in trade marketing
- Ability to plan and manage at both strategic and operational levels.
- Ability to work collaboratively with colleagues and staff to create a results-driven, team-oriented environment.
- Demonstrated ability to manage often outsourced marketing activities (PR, corpora
- Strong strategic planning and analysis skills in sales, marketing, and business (competitive) strategy.
- Willingness and ability to travel and to attend and conduct marketing presentations.
