DescriptionThis position will be hybrid in Austin, TX, Sherman Oaks, CA, or Mountain View, CA
Overview
LegalZoom is looking for a Group Manager of Organic Growth (SEO & AEO) to lead the strategy, execution, and scaling of our organic search footprint across traditional search engines and emerging AI-driven discovery platforms (Answer Engine Optimization). In this high-impact leadership role, you will define the roadmap to drive organic acquisition, increase brand visibility, and lead a high-performing team of SEO managers and content strategists.
You will
- Develop and execute a comprehensive organic growth strategy spanning technical SEO, content strategy, link equity, and AEO/generative search visibility.
- Lead, mentor, and scale a team of SEO specialists, product managers, and content creators to execute scalable organic acquisition initiatives.
- Pioneer AEO strategies to optimize content and technical infrastructure for AI powered discovery engines, LLMs, and conversational search platforms.
- Partner cross-functionally with Product, Engineering, Design, Brand, and PR teams to embed SEO/AEO best practices across product web experiences.
- Establish robust measurement frameworks, performance dashboards, and reporting models to track search traffic, conversions, revenue, and brand authority.
- Other duties as assigned.
- Occasional travel may be required as needed.
You have
- 8+ years of experience leading enterprise-level organic growth, SEO, and content strategies with a proven track record of scaling traffic and revenue.
- Deep understanding of search engine algorithms, technical SEO architecture, schema markups, site performance optimization, and web analytics platforms.
- Demonstrated experience with Answer Engine Optimization (AEO), LLM retrieval models, and emerging AI search dynamics.
- Strong people management experience with a track record of building, coaching, and leading high-performing teams.
- Excellent cross-functional communication skills with the ability to articulate SEO/AEO value and business impact to executive leadership.
- Remote employees should confirm that the internet service available has adequate bandwidth to support all work processes.
The salary range for this role is ($141,800 - $210,000). Actual compensation offered will depend on several factors including but not limited to: geographic location, work experience, education, skill level, and/or other business and organizational needs. In addition, an annual bonus, incentive bonus and/or restricted stock units may be provided as part of the compensation package. You will also receive a full range of medical, financial, and other benefits as seen below.
• Medical, Dental, Vision Insurance
• 401k, With Matching Contributions
• Paid Time Off
• Health Savings Account (HSA)
• Flexible Spending Account (FSA)
• Short-Term/Long-Term Disability Insurance
• Plus other wellness benefits to include:
• Fertility
• Mental Health
• One Medical
Join us in making a difference as we build our future and help ensure access to professional legal advice to all!
