Salary Range: $75,000-$95,000 - This may fluctuate based on experience or education.
The AI Marketing Optimization Specialist is responsible for leveraging artificial intelligence, search optimization strategies, and digital applications to increase visibility, demand, and bookings across our hotel portfolio. This role blends marketing, IT applications, and AI-driven analytics to ensure our hotels appear prominently in top local keyword searches, attract business and leisure travelers, and maximize conversion through vanity websites, digital platforms, and automated guest engagement tools. The specialist will manage AI tools and platforms, optimize search performance, support group and transient lead generation, and ensure our hotels are positioned competitively in the digital marketplace.
This role is an in-person position located at our San Francisco Office.
WHAT WE NEED:- Bachelors in Business, Hotel Management, Data Science or Computer Science or related field
- Deep expertise in implementing AI, machine learning, or automation tools specifically within the hospitality or tourism sector.
- Strong understanding of hospitality tech stacks, including PMS, POS, and CRM systems.
- Exceptional change-management skills to ease staff adoption of automated workflows.
- A guest-first mindset that prioritizes hospitality values over pure technical execution.
- Experience in AI applications, SEO, digital marketing, or hotel technology systems.
- Strong understanding of hotel operations, booking channels, and guest search behavior.
- Familiarity with PMS/CRS systems (SynXis, iHotelier, etc.).Analytical mindset with ability to interpret search data, trends, and performance metrics.
WHAT YOU'LL DO:- Analyze guest touchpoints to implement AI solutions like smart booking assistants, contactless check-ins, and automated room controls.
- Work with predictive AI models to optimize room pricing, forecast occupancy, and manage inventory.
- Integrate AI software with Property Management Systems (PMS) if available.
- Train front-of-house and back-of-house staff to interpret AI insights for better guest service.
- Formulate strict data compliance and security frameworks to protect guest privacy.
- Measure the impact of AI initiatives on operational efficiency and guest satisfaction (NPS).
- AI & Application Management
- AI tool administration - Configure, maintain, and optimize AI applications used for guest search, booking funnels, and digital engagement.
- Automation workflows - Build automated processes to streamline group inquiries, guest requests, and booking pathways
- Data integration - Connect AI tools with PMS, CRS, CRM, and marketing platforms to ensure accurate, real-time data flow.
- AI content generation - Use AI to create SEO-optimized content, landing pages, and digital assets for hotel visibility.
- Search Optimization & Digital Visibility
- Keyword strategy - Identify and optimize top local search terms for business, leisure, group, and event travelers.
- SEO optimization - Improve ranking across Google, Bing, and travel-related search platforms using AI-driven insights.
- Competitive positioning - Monitor competitor search performance and adjust strategies to maintain top-tier visibility.
- Local search dominance - Ensure hotels appear prominently for "hotels near ," "group hotels in ," "business travel ," and other high-value searches.
- Group & Guest Search Optimization
- Group lead generation - Use AI to identify and target group travel opportunities (corporate, SMERF, sports, weddings).
- Guest search behavior analysis - Track how guests search for hotels and adjust digital strategy accordingly.
- AI-powered recommendations - Deploy AI tools that match guest needs with the best hotel offerings.
- Lead routing - Automate routing of group leads to sales teams for faster response and higher conversion.
WHAT WE OFFER:- Vacation, Holiday, and Sick pay
- Medical/Dental/Vision (with opt. out option)
- Fitness Reimbursement
- Hotel Room Discount
- Travel Reimbursement
- Life Insurance
- AD&D
- 401(k) - 4% Match
- Discount programs
- Education Assistance Program
- Long-Term Disability
- Voluntary Short-Term Disability
- Voluntary Hospital Insurance, Voluntary Critical Illness Insurance, Voluntary Accident Insurance
- Commuter Benefits
