Job Responsibilities :This Global Product Marketing role (AI Systems) owns the product marketing strategy and execution for assigned AI system product lines - spanning AI laptops, desktops, and workstations across consumer and edge Pro segments. This role develops product positioning and messaging, builds and executes global go-to-market plans, and translates technical capability, including on-device AI and NPU-accelerated performance, into compelling customer value. Working closely with Product Management, Regional Marketing, Sales, and Creative, this individual serves as the category expert for their products - driving launch execution, competitive readiness, and sustained commercial performance through the product lifecycle.
Essential duties and responsibilities:- Develops and drives global marketing plans for assigned AI system product lines, and is responsible for all product marketing functions across the product lifecycle.
- Owns positioning, messaging, and value proposition development for assigned products, ensuring differentiation across consumer and edge Pro segments.
- Develops comprehensive launch plans for all new products, presents to internal stakeholders, and drives execution at a detailed level.
- Translates technical specifications and AI capabilities - NPU performance, on-device inference, thermal and other features into clear, benefit-led messaging validated with engineering for accuracy.
- Prepares and delivers on-time marketing assets for sales and communications channels, including product briefs, battlecards, launch decks, feature narratives, and training materials.
- Drives creative strategy for assigned products, including packaging, advertising, web content, merchandising, and promotions.
- Ensures development and execution of marketing activities across regions, working closely with regional cross-functional teams to localize without diluting core positioning.
- Responsible for understanding the market and competitive offerings of assigned products, maintaining ongoing analysis of competitor products, pricing, positioning, and launch activity.
- Gathers input from market, press, customers, forums, and sales channels to feed business and market requirements into the product planning process and help shape the platform roadmap.
- Supports PR teams through active participation, communicating effectively with outside press and representing the product and company as required.
- Represents the team at public-facing events, customer and partner meetings, analyst engagements, and reviewer programs.
- Attends regular calls with global stakeholders to ensure product updates and drive execution of marketing initiatives.
- Works with outside vendors and strategic partners to drive initiatives supporting overall product and business objectives.
- Tracks and reports on product performance, including sell-in and sell-through, share, pricing dynamics, and campaign effectiveness, recommending actions based on findings.
- Other duties as assigned.
Pre-Requisites :Qualifications: To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
- 5+ years' experience in a similar role
- Experience developing and overseeing execution of marketing plans.
- Experience with PC or consumer electronics sales channels, both retail, direct, online and distribution.
- Able to write marketing copy and provide design direction on creative including digital marketing, web merchandising, print ads, video, graphics, etc.
- Has previously developed detailed global marketing plans and was involved in articulating the strategy and requirements for success.
- Can work independently and prioritize multiple tasks and projects concurrently.
- Strong administrative, organizational, and communication skills including ability to successfully interact with executive management.
- Preferred experience in working in a Global company with multiple stake holders across different countries and time zones.
- Must have Microsoft Office Experience: Word, Excel, Outlook, PowerPoint
Salary Ranges:$93,564.00 - $157,967.00 (per annum)
Disclaimer: Exact compensation may vary based on skills, experience, and location.
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