SummaryThe Product Marketing Manager (PMM), Special Operations drives the articulation, positioning, and adoption of Rivet's solutions for U.S. and allied Special Operations Forces (SOF).
This role sits at the intersection of product, commercial, and customer success-translating Rivet's technical capabilities into clear, compelling narratives that unlock new business and expand existing programs.
The PMM is responsible for shaping how Rivet shows up to customers and partners. This includes developing solution positioning, building go-to-market (GTM) strategies, and executing campaigns that drive awareness, engagement, and adoption. The role requires strong intuition for customer needs, the ability to distill technical systems into tangible value, and a bias toward action in ambiguous, fast-moving environments.
As a cross-functional partner, the PMM collaborates closely with engineering, implementation, and commercial teams to ensure consistency between what we build, what we say, and what customers experience. This role also plays a key part in enabling internal teams, ensuring everyone at Rivet can clearly communicate our solutions and their impact.
At Rivet, the PMM is uniquely positioned to shape how frontier technology is understood, adopted, and scaled across some of the most demanding industries in the world.
Responsibilities- Develop and refine solution positioning, messaging, and narratives to align Rivet's core offerings to U.S. and partner SOF communities
- Design and execute growth- and adoption-focused campaigns with government customers, ranging from DV days to technical integrations for live exercises
- Build and operationalize GTM playbooks in partnership with industry and technology partners
- Create business cases and launch strategies for new product extensions, capabilities, and market expansions
- Own or contribute to key solution and brand communication channels, including website, social, events, and field-facing materials
- Partner with Deployment Strategists and commercial teams to ensure consistency between marketed solutions and delivered outcomes
- Support business development efforts through compelling solution narratives, collateral, and proposal inputs
- Enable internal teams with clear, scalable materials that improve company-wide understanding of Rivet solutions
- Continuously gather market, customer, and competitive insights to refine positioning and identify new growth opportunities
Requirements- 4+ years in solutions marketing, product marketing, or GTM roles for advanced technologies in startup or new product environments
- Strong understanding of SOF users' needs, including those deployed directly via USSOCOM as well as operators embedded in U.S. Army, U.S. Navy, U.S. Air Force, or U.S. Marine Corps services (Tiers 1-3).
- Demonstrated ability to translate modular capabilities into clear, differentiated customer value propositions
- Experience building and executing successful GTM campaigns and product launches for military or industrial hardware and software
- Strong written, verbal, and visual communication skills, with experience creating customer-facing content, narratives, and product demos
- Desire to be hands-on creating and shipping, not just doing "strategy" or outsourcing critical thought leadership
- Experience working cross-functionally with engineering, product, and customer-facing teams
- Ability to operate independently in ambiguous environments and drive initiatives from concept to execution
- Willingness to travel up to ~25% as needed to engage with customers, partners, and internal teams
- This position requires U.S. citizenship due to contract obligations; must have ability to be cleared
Preferred Qualifications- Experience with adjacent deep-tech industries that service or supply SOF communities, especially unmanned vehicle or AI-based technologies
- Familiarity with government processes that drive technology procurement for operators, Soldiers, or other tactical personnel
- Familiarity with allied partner SOF units (e.g. Five Eyes or NATO) and their common or contrasting needs relative to U.S. counterparts
- History of direct involvement or service with tactical teams, particularly to develop unique requirements or perform iterative testing of new products
Compensation may vary within the posted range based on relevant experience, skills, education, and other job-related factors. In addition to base salary, this role may be eligible for equity and other forms of compensation. Eligible employees also receive a competitive benefits package, including unlimited PTO.
