This position reports to:Market Development Manager
Your role and responsibilitiesIn this role, you will have the opportunity to define and implement the marketing strategy in the assigned area (business area, division, and markets). Each day, you will lead, develop, and coach the Marketing team. You will also showcase your skills by designing and managing the marketing action plan to meet the key qualitative and quantitative targets in a profitable way and to ensure a high level of customer satisfaction.
The work model for the role is: hybrid, but will consider remote based on location
This role is contributing to the Smart Buildings - Electrical Distribution NEMA business line in Latin America. Main stakeholders are global marketing team and local sales and marketing teams.
You will be mainly accountable for:- Creating, planning, and implementing the global marketing and branding strategies for the ED NEMA Business Line in accordance with the Division's marketing and sales strategy and budget
- Supporting the Business Line's profitable growth by collaborating on region marketing initiatives to ensure these targets are met
- Completing the tail activities around the brand transition strategy and be the point of contact for GE. Supporting the portfolio's naming and trademarking strategy and act as our portfolio's branding and naming specialist to guide our product management and retail teams with NPIs and labeling decisions
- Ensuring LATAM's local sales organizations are in sync with the global product strategy: development and maintenance of technical collateral including user manuals, life cycle management announcements, product notes, etc.; global or regional launch events; catalog updates
- Estimates, co-owns with global comms, and executes the business line's marketing budget for the region
- Defining quality metrics for global marketing initiatives and establish clear dashboards or other reporting where appropriate.
Our team dynamicsYou will join a capable team, where you will be able to thrive.
Qualifications for the role- You are experienced with product management, product or segment marketing, sales, or related fields and the electrical distribution market
- You haveeight (8)years of experience in low voltage electrical distribution industry
- You are highly engaged in and innovative around new products introductions, customer awareness and demand, and marketing campaign management
- Bachelor of Science degree in electrical or mechanical engineering or similar is preferred. Marketing degree or certification is also preferred.
- You are fluent and comfortable communicating in both English and Spanish
