10+ years of progressive marketing leadership experience in golf, sports, lifestyle, or premium consumer brands.
Proven success in multi-channel marketing campaigns that enhance brand awareness and revenue.
Strong expertise in digital and e-commerce marketing including paid media, social media, and CRM.
Effective brand storyteller with the ability to engage diverse audiences.
Demonstrated capability to build and lead high-performing teams.
Responsibilities
Develop and execute the brand's integrated marketing strategy for growth and customer retention.
Ensure consistent brand messaging across retail, wholesale, e-commerce, social media, and events.
Lead creative branding initiatives and storytelling that resonate with golfers and lifestyle consumers.
Manage marketing budgets, optimizing ROI through performance metrics and analytics.
Create innovative digital and social strategies to enhance brand engagement and drive e-commerce sales.
Drive PR and influencer marketing, fostering relationships with athletes, ambassadors, and media partners.
Oversee event marketing strategies, including golfing tournaments and experiential activations.
Collaborate with Design, Sales, and Retail teams to align marketing and business objectives.
Benefits
Opportunity to mentor and develop a collaborative marketing team.
Involvement in innovative and dynamic marketing projects.
Access to growth opportunities within a rapidly expanding company.
Participation in the vibrant sports and lifestyle industries.
Full Job Description
The G/FORE VP, Marketing will be responsible for shaping and executing the G/FORE's global marketing strategy, driving consumer engagement, and strengthening brand awareness across all channels. This role requires a dynamic leader who combines creativity, data-driven insights, and deep understanding of the golf and lifestyle consumer.
This role will oversee all aspects of marketing for this global Footwear & Apparel brand-including brand strategy, creative, PR, partnerships, events, and retail marketing-while leading and developing a high-performing team.
ESSENTIAL FUNCTIONS:
Develop and lead the brand's integrated marketing strategy to drive growth and brand awareness.
Oversee brand positioning and ensure consistent messaging across all channels, including retail, wholesale, e-commerce, social media, and events.
Lead creative direction and brand storytelling that connects with both avid golfers and lifestyle consumers.
Build and manage marketing and creative budgets, ensuring ROI through performance metrics and analytics.
Develop innovative digital and organic social strategies to grow brand engagement and e-commerce sales.
Drive PR and influencer marketing initiatives, building strong relationships with athletes, ambassadors, media, and partners.
Oversee event strategy, including golf tournaments, lifestyle activations, and experiential marketing.
Partner cross-functionally with Design, Sales, Digital, E-Commerce, and Retail to ensure alignment of marketing strategies with overall business objectives.
Mentor, coach, and develop a marketing team that embodies collaboration, creativity, and results.
COMPETENCIES:
Proven success developing and executing multi-channel marketing campaigns that drive brand awareness and revenue growth.
Strong digital and e-commerce marketing expertise, including paid media, social, and CRM.
Excellent brand storytelling, creative judgment, and ability to connect with diverse audiences.
Track record of building and leading high-performing teams.
Strong analytical mindset with the ability to translate data into actionable insights.
Passion for golf, sports, and lifestyle industries preferred.
DESIRED EDUCATION AND EXPERIENCE:
10+ years of progressive marketing leadership experience, ideally within the golf, sports, lifestyle, or premium consumer brand space.
Visionary leader with strategic thinking and hands-on execution skills.
Collaborative, authentic, and able to build strong relationships across the organization.
Entrepreneurial spirit with creativity, curiosity, and adaptability.
Strong communicator with executive presence and ability to inspire teams
