URBN (Urban Outfitters, Anthropologie Group, Free People & Nuuly)

Free People Senior Analyst, Digital Marketing & Analytics

URBN (Urban Outfitters, Anthropologie Group, Free People & Nuuly) • $80K — $95K *
Philadelphia, PA 19120In-Person
Retail & Consumer Goods
Less than 5 years of experience
Today
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Job Overview by Ladders

Qualifications

  • Bachelor's degree in Marketing, Business, Statistics, Data Science, or a related field
  • 4+ years in ecommerce, retail, or marketing agency analyzing data
  • Strong data parsing and insight distillation skills
  • Advanced SQL/SAS/R or similar query language proficiency
  • Advanced Microsoft Excel skills including pivot tables
  • Dynamic and flexible in a fast-paced environment
  • Clear communication for technical and non-technical audiences
  • Strong organizational skills and attention to detail
  • Ability to collaborate and work independently

Responsibilities

  • Own end-to-end business analysis across categories and marketing channels
  • Identify trends and opportunities in customer behavior and marketing performance
  • Lead as an analytics thought partner to marketing teams
  • Streamline reporting processes and maintain clean data structures
  • Bridge customer insights with marketing strategies
  • Build dashboards for stakeholder self-serve access to business metrics
  • Translate data findings into actionable strategic recommendations
  • Assist in managing broader analytics projects

Benefits

  • Medical, dental, and vision coverage
  • Paid time off (PTO)
  • Generous employee discounts
  • Retirement savings plan
  • Comprehensive perks and benefits package
Full Job Description
Role Summary

The Senior Analyst will work closely with the Senior Manager of Customer + Marketing Analytics to analyze rich first-party data and provide fact-based recommendations that support customer acquisition + retention, audience strategies, and marketing channels, developing strategies aimed at driving global growth and supporting topline business goals.

This role sits within the Free People Digital Team, which includes digital marketing, digital optimization and strategy, and customer analytics and insights. We collaborate with a wide range of cross-functional teams and leadership across Free People, FP Movement, and URBN to share action-oriented insights and drive the retail business.

Role Responsibilities

  • Own end-to-end business analysis (category, product, marketing channel), scoping broad business problems into clear, timely analyses and action-oriented recommendations
  • Identify trends, risks, and opportunities in customer behavior and marketing performance (e.g. Email, Push, SMS, Social, Search), proactively surfacing insights to stakeholders
  • Lead as an analytics thought partner to marketing channel owners and cross-functional teams
  • Own, maintain, and streamline reporting processes, including clean underlying data structures, error-free SQL, and clear data visualizations
  • Bridge the gap between customer and marketing to keep pulse on customer lifecycle health
  • Build dashboards and reporting tools that give stakeholders self-serve visibility into key business and marketing metrics
  • Translate findings into a clear story with strategic recommendations, presenting to both technical and non-technical audiences
  • Assist in broader analytics project management (data structure integrity, model exploration and maintenance, etc.)


Role Qualifications

  • Bachelor's degree in Marketing, Business, Statistics, Data Science, or a related field
  • 4+ years in an ecommerce, retail, or marketing agency environment analyzing data and translating insights into stories with actionable recommendations
  • Strong aptitude for parsing through large amounts of data from a variety of sources and distilling insights cohesively
  • Advanced skills in database query language (SQL/SAS/R or similar)
  • Advanced Microsoft Excel skills (pivot tables, formulas, etc.)
  • Ability to be dynamic and flexible in a fast-paced work environment
  • Clear communication skills with ability to present to non-technical stakeholders
  • Organizational skills and attention to detail
  • Strong collaboration skills while also being able to work independently

Preferred Skills
  • Data visualization tools (Tableau, Microstrategy, Qlik, etc.)
  • Marketing experience working closely with at least one digital channel (PPC, SEO, display, social, affiliates, email, app push, SMS); preference in the brand outbound space
  • Digital analytics applications (Google Analytics, Adobe Omniture, etc.) measuring site performance and engagement
  • Project management experience
  • Marketing channel testing structures and strategy

#LI-HP1

The Perks

URBN offers comprehensive Perks & Benefits to employees. Availability and eligibility to specific benefits may be subject to your location and employment status. Benefits include medical, dental, vision, PTO, generous employee discounts, retirement savings and much more! For additional information visit www.urbn.com/work-with-us/benefits

About URBN (Urban Outfitters, Anthropologie Group, Free People & Nuuly)

URBN is a portfolio of global consumer brands comprised of Urban Outfitters, Anthropologie Group, Free People, BHLDN, Terrain, Nuuly and Menus & Venues. Urban Outfitters, Inc. is a lifestyle specialty retail company that operates under the Urban Outfitters, Anthropologie, Free People, BHLDN, Terrain, Nuuly and Menus & Venues brands. The company's Urban Outfitters brand offers women's and men's fashion apparel, footwear, beauty and accessories, activewear and gear, and housewares, as well as music, primarily vinyl records and cassettes. The Anthropologie Group brand sells women's apparel, accessories, intimates, home decor, and gifts. The Free People brand includes bohemian apparel, accessories, intimates, and swimwear. The BHLDN brand offers wedding collections. The Terrain brand sells home goods, gifts, and garden products. The Nuuly brand is a subscription-based rental service for women's apparel. The Menus & Venues brand is a hospitality group that operates restaurants and catering.
Learn more about URBN (Urban Outfitters, Anthropologie Group, Free People & Nuuly)
Size
25,000 employees
Industry
Retail & Consumer Goods
Net Income
$282 million
Founded
1970
5 Year Trend
+5%
Revenue
$4 billion
NASDAQ
URBN
* Ladders Estimates

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