Field Marketer

Kombo

$100K — $140K *
Business Services
Less than 5 years of experience
Job Overview by Ladders

Qualifications

  • 1-5 years experience in field marketing or demand generation at a B2B SaaS company
  • Strong project management skills for handling multiple initiatives
  • Commercial mindset with understanding of sales cycles and buyer journeys
  • Ability to operate with high ownership and standards
  • Curiosity to deeply understand buyer personas, especially technical C-level executives

Responsibilities

  • Own all events at Kombo end-to-end, including industry conferences, executive dinners, and webinars
  • Design event strategies that tie to revenue goals and product updates
  • Continuously improve event planning and execution as volume increases
  • Determine event formats and setups to align with ideal customer profiles
  • Develop a repeatable pipeline through successful and scalable events

Benefits

  • Meaningful equity participation
  • Opportunity to build a foundational role within a high-growth company
  • Direct collaboration with executive leadership
  • Potential for career growth into a lead role
  • Chance to shape the company's field marketing strategy from scratch
Full Job Description
NYC (On-site)

$100,00-$140,000 + meaningful equity

Full-time

Reports to: Head of Growth

TL;DR

Kombo (YC S22) builds the infrastructure layer for hire-to-retire employee data.
We power recruitment platforms, benefits providers, and spend management tools by giving them reliable access to candidate and employee data across any HRIS, LMS, ATS, or payroll system their customers use.

We're looking for Kombo's first Field Marketing Manager to turn conferences, events, executive dinners, and webinars into a repeatable pipeline engine.

This is a foundational role. You'll own events at Kombo end-to-end-from strategy to execution-and work directly with the CEO, CRO, Head of Growth, and cross-functional teams to make Kombo visible, credible, and trusted in our core markets.

If you've ever wanted to build an event motion from scratch at a high-growth company with room to scale into leadership, this is that role.

The Role

As Kombo's first Field Marketing Manager, you will lead our most important channel as we go up-market. You will own events strategy as a core GTM lever, tightly aligned with Sales, Business Development, and Product.

This role sits at the intersection of pipeline generation, brand, and relationships. You'll design experiences that create demand, accelerate deals, and strengthen Kombo's position as the go-to infrastructure partner in HR Tech.

You'll start hands-on and execution-heavy, with clear scope to grow into a lead role as our network-based GTM and events become a foundational pillar of our GTM motion.

What You'll Be Responsible For

This role is perfect for you if you love owning events strategy and execution end to end, are a natural community-builder, and have excellent attention to detail. You'll build the field marketing playbook from zero and turn it into a predictable pipeline contributor. If you thrive with full ownership and love bringing people together, you'll enjoy working here.
Events Ownership (Core Responsibility)
  • Own all events at Kombo end to end, including:
    • Major industry conferences (e.g., HR Tech) where we sponsor
    • Executive dinners and roundtables (we have a V1 in place with lots of learnings here ready to 10x this year)
    • Roadshows and smaller field events
    • Webinars (operations and execution)
  • Plan events with leadership and own execution end-to-end
  • Decide where our ICP goes, and how we show up where they are (format, setup, booth design, follow-up)
Strategic and Operational Excellence
  • Tie revenue goals with product updates with necessary events/conference participation
  • Build and maintain our motion for in-person touch points selling ENT at scale
  • Continuously improve how we plan and execute events as volume increases
How Success Is Measured
  • Event-sourced and event-influenced pipeline (north star)
  • Attendance quality (ICP fit, seniority, intent)
  • Bird-eye view of key events, execution excellence, and on-time delivery
  • Repeatability and scalability of successful event formats
Who We're Looking For
  • Strong project manager who can run multiple initiatives in parallel with high standards
  • High ownership, high standards, and strong judgment
  • 1-5 years of experience in field marketing or demand generation at a B2B SaaS company
  • Commercial mindset with clear understanding of sales cycles and buyer journeys
  • Hands-on executor who enjoys being close to the work and traveling regularly
  • Curiosity and empathy to understand our buyer persona deeply (technical C-level execs) and design events backward from it

Nice to haves but not a must:
  • Proven track record of driving measurable pipeline through events
  • Experience marketing to technical or infrastructure buyers (CTOs, VPs of Engineering, Heads of Product)
  • Built a field marketing motion from scratch at an early-stage company

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