Full Job Description
As a key member of the People Group/Talent team, the Employer Branding Coordinator helps bring GEICO’s employer brand to life through compelling content, campaigns, and storytelling that support talent attraction and associate engagement.
This role combines creativity with hands-on execution, developing content across social, video, digital, and recruitment marketing channels that showcases GEICO’s career opportunities, workplace culture, benefits, and associate experience. The Employer Branding Coordinator will work closely with partners across Talent, Associate Experience, Corporate Communications, Marketing, and Business to help deliver a consistent and engaging employer brand throughout the candidate journey.
Key Responsibilities
3 Translate Talenta0priorities and hiring needs into compelling employer brand content that highlights GEICO’s career opportunities, workplace culture, benefits, and associate experience.
3 Create and support employer brand content and campaigns across social, digital, video, and other recruitment marketing channels, adapting messaging for different audiences and talent segments.
3 Support the planning, development, and production of employer brand storytelling, including social content, video scripts, visual assets, associate stories, recruitment marketing materials, and internal communications.
3 Partner with cross-functional teams, including Talent, Associate Experience, Corporate Communications, Marketing, and the business, to ensure employer brand content is consistent, accurate, and aligned with broader company messaging.
3 Help deliver a consistent candidate experience across recruitment marketing touchpoints, ensuring content and communications are on brand and support GEICO’s employer positioning.
3 Maintain employer brand content libraries, templates, and recruitment marketing collateral, making it easy for recruiters and business partners to consistently activate GEICO’s employer brand.
3 Coordinate employer brand projects from development through delivery, managing timelines, stakeholder feedback, approvals, and deliverables.
3 Monitor content and campaign performance and collaborate with the broader team to identify insights and opportunities that can inform future content and recruitment marketing decisions.
Qualifications
3 1 62 years of experience in employer branding, recruitment marketing, social media, content marketing, communications, digital marketing, or a related field.
3 Strong writing, editing, and communication skills, with the ability to adapt messaging for different audiences, channels, and formats.
3 Hands-on experience developing social or digital content. Experience with video production/editing, graphic design, or other creative content development.
3 Strong organizational and project management skills, with the ability to manage multiple priorities, stakeholders, and deadlines.
3 Collaborative mindset with demonstrated ability to work effectively across teams and functions.
3 Comfortable using performance metrics and channel insights to understand content effectiveness and inform future work.
3 Bachelor’s degree in marketing, communications, journalism, business, or a related field, or equivalent relevant experience.
Annual Salary
$61,500.00 - $101,475.00
The above annual salary range is a general guideline. Multiple factors are taken into consideration to arrive at the final hourly rate/ annual salary to be offered to the selected candidate. Factors include, but are not limited to, the scope and responsibilities of the role, the selected candidate’s work experience, education and training, the work location as well as market and business considerations.
At this time, GEICO will not sponsor a new applicant for employment authorization for this position.
