4-year degree in Marketing or Business, or equivalent experience
5+ years of experience in the Marine Industry
Expert knowledge of boats and marine equipment
Preferred experience in selling marine outboard engines or similar technical products
Excellent interpersonal skills for relationship management
Understanding of outboard engines and their applications, including technical specifications.
Responsibilities
Identify and develop new dealer partnerships in the marine industry
Manage relationships with existing dealer partners to align on objectives
Meet or exceed sales targets for Honda outboard engines and related products
Provide regular reports on market trends and competitive analysis
Coordinate and deliver training on Honda Marine products to dealer partners
Represent Honda Marine at key dealer and industry events
Assist dealers in utilizing co-op advertising funds effectively.
Benefits
100% remote work opportunity
70% travel to visit dealer partners and attend events
Involves hands-on work at tradeshows and dealer events
Opportunity to enhance brand visibility and build industry relationships
Engagement in strategic planning and execution of sales initiatives.
Full Job Description
Job Purpose
The Dealer Sales Manager is tasked with achieving assigned sales targets within their designated territory by developing and maintaining a strong network of Honda Marine dealers. This role involves directly selling Honda outboard motors and rigging components to dealerships and managing account relationships at all levels, from dealer principals to sales personnel. The Dealer Sales Manager will also support dealer sales initiatives, represent Honda Marine at key dealership events, and oversee dealer co-op advertising programs. Additionally, this position requires regular reporting on market and industry trends to drive wholesale and retail sales goals for Honda Marine products.
Key Accountabilities
Dealer Network Development (Prospecting)
Actively identify, engage, and develop new dealer partnerships while expanding and maintaining a strong network of dealer partners in the marine industry
Territory: NJ, PA, MD, DE, VA and WV.
Account Relationship Management
Manage and strengthen relationships with existing dealer partners to ensure alignment on objectives and foster long-term collaboration.
Achieving Sales Objectives
Meet or exceed sales targets for Honda outboard engines and related products through strategic planning and execution.
Market and Industry Report
Provide regular reports on market trends, competitive analysis, and industry insights to inform sales strategies and decision-making
Training
Coordinate and deliver training on Honda Marine products and rigging components to dealer partners, ensuring they are knowledgeable and confident in the product line.
Event Representation
Represent Honda Marine at key dealer and industry events, trade shows, and dealer meetings to enhance brand visibility and build relationships.
Co-op Advertising Support
Assist dealers in utilizing co-op advertising funds effectively to promote Honda Marine products and enhance brand awareness.
Qualifications, Experience, and Skills
4 year degree in Marketing or Business OR equivalent work experience
5+ years of Marine Industry experience
Expert knowledge of boats and marine equip ment
Experience in selling marine outboard engines or similar technical products is preferred
Relationship Management: Excellent interpersonal skills with the ability to build and maintain strong relationships with dealership partners and internal staff
Technical Knowledge: Understanding of outboard engines and their applications on boats, including basic technical specifications and benefits.
Working Conditions
Travel: Requires 70% travel to visit dealer partners, attend industry events, and support sales activities
Physical Demands: Involves heavy lifting and manual labor at tradeshows and dealer events
Work Schedule: Includes regular weekend work and travel to accommodate industry events and dealer meetings.
This is a 100% remote opportunity.
About Honda Motors
Honda Motors is a leading manufacturer of automobiles, motorcycles, and power equipment. The company was founded in 1948 by Soichiro Honda and has since grown to become one of the largest automotive companies in the world. Honda Motors is known for its innovative designs and commitment to sustainability, with a focus on developing environmentally friendly vehicles. The company operates in over 30 countries and has a strong presence in the United States, Japan, and Europe.
