Duluth Trading Co is a retail company that specializes in workwear and outdoor clothing. The company was founded in 1989 by Steve Schlecht and is based in Belleville, Wisconsin. Duluth Trading Co operates through various channels including retail stores, online sales, and catalog sales. The company's products are known for their durability and functionality, and are designed to meet the needs of tradespeople and outdoor enthusiasts. Duluth Trading Co has experienced significant growth in recent years, with revenue increasing from $570 million in 2019 to $662 million in 2020. The company has also expanded its retail footprint, with 62 stores across the United States as of 2021.