- Starting Salary Range: $125,000 - $165,000 (+ annual bonus)
- Expectation to work from one of our offices (DC, NYC, SF, CHI, LA) at least 3 days a week
The Impact You Will MakeBPI is seeking a Director of Insights to lead the development and execution of data-driven research and analytics strategies that inform client campaigns and strategic communications. This role sits at the nexus of analytics, strategy, and storytelling-transforming complex data into clear, actionable insights that drive results.
What the Day-to-Day Looks Like- Serve as a senior strategic advisor to clients, translating complex datasets into clear, compelling narratives and actionable recommendations.
- Drive the agency's overarching research approach, ensuring that data-driven methodologies are at the core of all client campaigns and communications.
- Shape the agency's Point of View (POV) by staying ahead of industry trends and evolving analytics techniques.
- Lead the development and execution of comprehensive research and analytics strategies, with a particular focus on sophisticated survey research.
- Direct the full lifecycle of research projects, from initial design and methodology selection to final analysis and reporting.
- Master sophisticated analytical tools to transform raw data into insights that optimize digital and creative campaign performance.
- Oversee and mentor a team of analysts and researchers, fostering a culture of technical excellence and professional growth.
- Manage internal workflows and processes to ensure project timelines are met and resources are allocated effectively.
RequirementsWhat You Bring- 8-11 years of experience in strategy, messaging, market research, or insights roles, preferably in an agency, political, or public affairs environment
- Proven ability to lead teams and manage complex projects in fast-paced environments
- Ability to manage and mentor a team of analysts, fostering a culture of curiosity, rigor, and innovation
- Expertise in research methodologies, including polling, focus groups, in-depth interviews, and digital analytics
- Strong storytelling skills with the ability to distill complex data into clear, persuasive insights
- Experience working with AI supported research methodologies
- Experience working with data visualization tools (e.g., Tableau, Power BI) and analytics platforms
- Experience working crossfunctionally with internal teams (strategy, creative, paid media, and digital) to integrate insights into campaign planning and execution
- Excellent communication and presentation skills
- Strong interest in how to harness AI to strengthen research and make processes more efficient
Preferred Qualifications- Familiarity with voter data, media measurement, and digital campaign metrics
- Advanced degree in a relevant field (e.g., political science, statistics, data science, or communications)
BenefitsBPI offers a wide range of benefits to U.S.-based employees, including
100% company-paid medical, dental, and vision insurance, a 401(k) program with employer match up to 4%, generous time off for vacation, $50 monthly phone reimbursement, unlimited sick time, and 16 weeks of paid leave for new parents. BPI's benefits prioritize employee wellness and progressive support to our diverse workforce.
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