Intuit Inc

Director, Product Marketing & Research - Personal Finance & Money

Intuit Inc • $268K — $363K *
Oakland, CA 94601In-Person
Finance & Insurance
11 - 15 years of experience
Today
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Job Overview by Ladders

Qualifications

  • 15+ years of product marketing experience in consumer technology, preferably in Fintech and B2C.
  • 8-10 years of people leadership experience managing teams and building talent.
  • Proven experience in establishing a PMM function from the ground up with operational rigor.
  • Deep knowledge of product marketing fundamentals including segmentation and launch strategies.
  • Demonstrated executive presence with the ability to influence senior stakeholders.
  • Strong strategic thinking and analytical skills with emphasis on data-driven decision-making.

Responsibilities

  • Lead and develop a high-performing organization of 20+ product marketers and researchers.
  • Define the go-to-market strategy for Personal Finance and Money products, including segmentation and launch.
  • Oversee the creation of segmentation and positioning frameworks for the marketing and product organization.
  • Integrate research insights into product and marketing strategies to influence executive decision-making.
  • Collaborate with cross-functional leaders to ensure alignment on product and marketing objectives.
  • Drive measurable business impact by prioritizing acquisition, adoption, and retention initiatives.

Benefits

  • Competitive compensation package with performance-based incentives.
  • Potential eligibility for cash bonuses and equity rewards.
  • Benefits include various health and wellness programs.
  • Focus on fair pay practices with regular pay equity assessments.
Full Job Description
We're looking for a Director of Product Marketing & Research to lead PMM and Research across our Personal Finance and Money product areas. You'll own the strategy and team, and execution behind how Credit Karma goes to market for key products and verticals - from segmentation and positioning to full-funnel GTM for major launches - while leading a high-performing organization of 20+ product marketers and researchers (across product & market research).

This is a senior people-leadership role for someone who can build a function, not just run one. You'll set the strategic agenda for PMM and Research across two major product areas, grow and develop a team of ICs and managers, and serve as the connective tissue between Product, Growth, Brand, and Integrated Marketing - driving alignment at the senior leadership level.

Responsibilities

What you'll do
  • Team leadership: Lead, hire, and develop a 20+ person org spanning Product Marketing and Research; build leaders, raise the talent bar, and instill a culture of ownership and high performance.
  • GTM strategy: Set the strategic direction for go-to-market across Personal Finance and Money - from opportunity sizing and segmentation to full-funnel launch strategy for major initiatives and new product lines.
  • Positioning & messaging: Own the segmentation and positioning frameworks that serve as the source of customer truth across product and marketing org-wide.
  • Research integration: Ensure research has a standing voice in product and executive decision-making, translating member insight into concrete product and marketing implications. This Research scope spans across market research, product research, and research operations.
  • Cross-functional & executive influence: Partner with Product, Growth, Brand, and Integrated Marketing leaders to align strategy and execution; represent PMM & Research in senior leadership and executive forums.
  • Business impact: Evaluate opportunities, set priorities, and drive measurable outcomes across acquisition, adoption, and retention for Personal Finance and Money.


Qualifications

What you'll bring
  • 15+ years of product marketing experience in consumer technology, including 8-10 years people leadership managing managers and building teams; Fintech and B2C strongly preferred.
  • Track record of building a PMM function from the ground up - hiring, developing talent, and instilling operating rigor.
  • Deep expertise in product marketing fundamentals: segmentation, positioning, messaging, launch and E2E journeys and experiences.
  • Executive presence and a proven ability to influence and align senior cross-functional and leadership stakeholders.
  • Strong strategic and analytical horsepower - able to frame the right problems, extract insight from data, and convert it into decisive action.
  • Deep experience partnering with Research functions; experience directly overseeing a research function is a plus.


Intuit provides a competitive compensation package with a strong pay for performance rewards approach. This position may be eligible for a cash bonus, equity rewards and benefits, in accordance with our applicable plans and programs (see more about our compensation and benefits at ). Pay offered is based on factors such as job-related knowledge, skills, experience, and work location. To drive ongoing fair pay for employees, Intuit conducts regular comparisons across categories of ethnicity and gender. Salary range is: $268,500 - $363,500
The expected base pay range for this position is:
Oakland $268,500 - $363,500

About Intuit Inc

Intuit offers business and financial management solutions for SMBs, financial institutions, consumers, and accounting professionals. The company’s product portfolio includes TurboTax, a software solution that offers free tax filing, efile taxes, and income tax returns; Quicken; QuickBooks; Mint.com, and more. It also offers end-to-end solutions for online tax preparation, download products, mobile tax prep, mortgage interest and property tax, corporations tax, military tax, and more. Intuit was founded by Tom Proulx and Scott Cook in 1983 and is based in Mountain View, California. The company serves customers in North America, Asia, Europe, and Australia with offices in the United States, Canada, India, U.K., and Singapore.

Intuit Inc Careers

Join the dynamic team at Intuit Inc, a global powerhouse in financial software, where innovation, leadership, and diversity training are at the heart of everything we do. This is an unparalleled opportunity to advance your career with a company that is committed to empowering communities and small businesses with innovative financial solutions.

Work You’ll Do

At Intuit Inc, you’ll be part of a culture that cherishes innovation and values the unique perspectives of its team members. You will collaborate with some of the brightest minds in the industry, using your skills to influence the future of technology and finance. Our team at Intuit Inc is driven by the mission to power prosperity around the world, and you can be at the forefront of this transformation.

Explore Job Opportunities and Growth

Intuit’s career paths are as diverse as the innovative solutions we provide to millions. From finance to software engineering, our job opportunities span across multiple disciplines. Whether you’re looking for a full-time position, an internship, or leadership roles, Intuit offers a world of opportunities for professional growth. Our hiring process is designed to identify and attract professionals who are not only skilled but are also passionate about making a difference.

Professional Development and Benefits

Invest in your future with Intuit’s industry-leading benefits and professional development opportunities. Our employees enjoy comprehensive benefits that ensure their personal and professional satisfaction, including health, wellness, and continuous learning perks. At Intuit, we also understand the importance of diversity training and leadership development, providing various programs that foster an inclusive environment.

Join Our Team

Embark on a journey of growth and innovation at Intuit Inc. Search open positions that match your skills and interests. We are looking for curious, creative, and solution-driven team players. Prepare your resume, ace the interview, and join a team that’s committed to creating solutions that power prosperity around the globe.

Networking and Career Advancement

At Intuit Inc, networking and internal mobility are encouraged to foster professional growth and innovation. Connect with leaders and peers through our various networking events, mentorship programs, and collaborative projects. With support at every step of your career, the opportunities at Intuit are limitless.

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Explore Careers at Intuit Inc

Discover the exciting and rewarding career opportunities awaiting you at Intuit Inc. Let your ambition lead you to success. Join us in our mission to power prosperity and contribute to our journey of continuous innovation.

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At Intuit Inc, every role is a chance to innovate, grow, and make an impact. Join us, and together let's shape the future of finance.
Learn more about Intuit Inc
Size
13,500 employees
Market Cap
$107.4 billion
Industry
Consumer Technology
Net Income
$1.7 billion
Founded
1983
5 Year Trend
+19.6%
Revenue
$7.7 billion
NASDAQ
INTU
* Ladders Estimates

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