Bachelor's degree in business, marketing, technology, analytics, or equivalent experience.
8+ years in commercial, omnichannel, digital, analytical, or operational roles.
Hands-on experience with journey-informed omnichannel or customer engagement use cases.
Deep MarTech expertise in customer data, CRM, marketing automation, and analytics integration.
Experience in agile product development and cross-functional collaboration.
Practical application of AI and advanced analytics in customer engagement.
Strong communication and stakeholder management skills.
Responsibilities
Lead Precision Engagement strategy and execution for a designated business area.
Identify and prioritize high-value engagement opportunities based on insights and business objectives.
Develop and refine the Precision Engagement roadmap, focusing on customer and business value.
Design scalable engagement use cases informed by customer journeys and decision logic.
Collaborate with cross-functional teams to translate use cases into functional and technical requirements.
Oversee the agile product development lifecycle for priority use cases, ensuring timely delivery.
Drive innovation by piloting AI and advanced analytics to enhance customer engagement.
Benefits
Participation in employee benefit programs.
Opportunities for professional development and training.
Collaborative work environment with cross-functional teams.
Access to cutting-edge technology and tools.
Potential for career advancement within the organization.
Full Job Description
Job Title: Director, Precision and engagement and Orchestration
Location: Cambridge, MA
Main Responsibilities
Precision Engagement Strategy & Leadership.
Serve as the Precision Engagement lead for an aligned business area, partnering with Omnichannel Enablement Leads, Brand, and functional stakeholders to translate customer journey opportunities and business priorities into Precision Engagement use cases.
Proactively identify and prioritize high-value Precision Engagement opportunities based on customer insights, business objectives, capability knowledge and readiness, and expected impact.
Develop, maintain, and continuously refine the Precision Engagement roadmap for the aligned business area, prioritizing use cases based on customer and business value, reusability, capability readiness, dependencies, and delivery capacity.
Ensure Precision Engagement use cases align to the broader customer journey and translate priority opportunities into scalable engagement capabilities across personal and non-personal interactions.
Experience & Use Case Orchestration
Lead the development and design of scalable Precision Engagement use cases informed by customer journeys, including audiences, customer signals and triggers, decision logic, content requirements, channel sequencing, handoffs, suppression rules, and measurement.
Determine the data, technology, content, channel, analytics, and operational capabilities required to enable priority use cases.
Apply customer, journey, behavioral, field, business, and performance insights to identify use case opportunities and improve the relevance and precision of engagement.
Partner with channel and capability experts to design solutions based on customer and business needs rather than individual platforms or channels.
Identify reusable patterns and opportunities to scale successful use cases across brands, customer types, and business areas.
Develop and apply reusable frameworks, templates, and standards that enable consistent use case definition, requirements development, and orchestration across business areas.
Business Product Ownership & Cross-Functional Delivery.
Serve as the business product lead for prioritized Precision Engagement use cases, translating customer and business needs into the capabilities, business requirements, prioritization, acceptance criteria, and measures of value required to enable them.
Translate use cases into clear functional, data, technology, and integration requirements in partnership with Digital, Analytics, and other enabling teams.
Actively shepherd priority use cases through the agile product development lifecycle, including backlog prioritization, requirements refinement, sprint ceremonies, testing and user acceptance, launch readiness, and ongoing capability evolution.
Partner closely with Digital product, architecture, engineering, and data teams to assess feasibility, dependencies, tradeoffs, and delivery requirements.
Lead or support build-versus-buy decisions for capabilities required to enable priority use cases, considering existing enterprise capabilities, customer and business requirements, scalability, speed to value, and long-term strategic fit.
Lead the cross-functional orchestration required to enable end-to-end delivery of priority use cases across Brand, Digital, Analytics, Field, Medical Affairs, Market Access, Patient Services, and other functions Internal Internal.
Identify and resolve delivery barriers, escalating material capability gaps, dependencies, or decisions when broader leadership support is required. Performance, AI & Capability Evolution.
Partner with Analytics and business stakeholders to define customer, engagement, operational, and business measures for priority use cases.
Support post-deployment stabilization and initial measurement, using performance and customer response to optimize the use case.
Apply test-and-learn approaches across audiences, triggers, content, sequencing, channels, and engagement strategies.
Drive innovation within aligned business areas by incubating and piloting AI, advanced analytics, automation, emerging technologies, and new engagement approaches that can improve customer relevance, decisioning, and scalability.
Evaluate pilot outcomes and help transition successful innovations into repeatable capabilities that can scale across brands, customer types, and business areas.
Develop enablement materials that help OELs and business teams understand, adopt, and apply new Precision Engagement capabilities within their brand context.
Contribute business-area learnings and requirements back to the broader Precision Engagement team to strengthen shared standards, capabilities, and ways of working.
About You
Bachelor's degree in business, marketing, technology, analytics, or equivalent experience.
Minimum of 8+ years' experience in commercial, omnichannel, digital, analytical, operational, or related functions.
Proven hands-on experience shaping and delivering journey-informed omnichannel or customer engagement use cases, including audiences, signals and triggers, decision logic, channel sequencing, handoffs, content requirements, activation, measurement, and optimization Deep MarTech expertise and hands-on experience designing and enabling omnichannel solutions across customer data, identity, CRM, CDP, marketing automation, decisioning, digital experience, media, content, field integration, analytics, and measurement, with strong understanding of how these capabilities integrate to enable end-to-end customer engagement.
Demonstrated experience translating business and customer needs into data, technology, integration, and capability requirements in partnership with Digital, Analytics, and other functions.
Experience working within agile product development models, including requirements development, backlog prioritization, agile ceremonies, testing and user acceptance, deployment, and ongoing product evolution.
Experience evaluating technology and capability options, including supporting build-versus-buy decisions and working with internal product teams, technology vendors, or external partners.
Practical experience applying AI, advanced analytics, or automated decisioning to customer engagement, personalization, next-best-action, or related use cases.
Demonstrated experience developing and managing customer engagement, product, or capability roadmaps, including prioritization, sequencing, dependency management, and cross-functional delivery planning.
Demonstrated ability to lead cross-functional initiatives and influence stakeholders across business, technology, analytics, and customer-facing functions in a complex, matrixed organization.
Experience driving adoption and sustained change for new commercial, digital, or customer engagement capabilities and ways of working.
Strong communication, storytelling, problem-solving, and stakeholder management skills.
Pharmaceutical, biotechnology, healthcare, or other highly regulated industry experience preferred. Relevant experience in complex, data-rich industries with advanced personalization and omnichannel engagement capabilities also valued.
Experience designing or delivering engagement across multiple customer or stakeholder types, such as HCPs, patients and caregivers, payers, and accounts, preferred.
The salary range for this position is: $178,500.00 - $257,833.33
All compensation will be determined commensurate with demonstrated experience. Employees may be eligible to participate in Company employee benefit programs, and additional benefits information can be found here.
About Sanofi
Sanofi is a global pharmaceutical company that specializes in the research, development, and manufacturing of prescription drugs and vaccines. The company operates in over 170 countries and has a diverse portfolio of products that includes treatments for diabetes, cancer, cardiovascular disease, and rare diseases. Sanofi is committed to improving global health and has a strong focus on innovation and sustainability. The company has received numerous awards for its research and development efforts and is recognized as a leader in the pharmaceutical industry.
