Director of Product Management and MarketingLocation: Duluth, GA
Department: Marketing
Reports to: President
Direct Reports: None
Type: Full-Time
Status: Exempt
Schedule: Hybrid (M-F: 3 days on-site, 2 days remote)
Salary: $180,000 - $220,000 + 10-20% Bonus Eligible
The Role We're looking for a Director of Product Management & Marketing to sit at the intersection of strategy and execution - owning the vision for our product portfolio while driving the go-to-market engine that brings it to life. This is a senior leadership role with real influence: over our roadmap, our brand narrative, and the team you'll build around you.
If you're a product-first leader who knows how to translate customer insight into market-winning strategy, we want to talk.
What You'll Do Lead with Vision - Define and own the product roadmap, aligning it with company strategy, customer needs, and market opportunity.
- Partner with Engineering, Sales, Service, and Executive Leadership to ensure products are built with purpose and launched with impact.
- Act as a key voice in annual planning, budgeting, and resource allocation.
Know the Market Deeply - Develop a nuanced understanding of the healthcare provider landscape to continuously sharpen product strategy.
- Build detailed customer personas and an end-to-end customer journey framework grounded in both qualitative and quantitative research.
- Lead ongoing competitive analysis to identify gaps, emerging trends, and untapped growth segments.
Drive Product Excellence - Lead full product lifecycle - from discovery and definition through development, launch, and iteration.
- Champion a prioritization framework that balances near-term revenue with long-term product vision.
- Define and track key product KPIs, reporting performance insights to executive leadership.
Own Go-to-Market - Develop and execute GTM strategies for new products and feature releases.
- Craft positioning, messaging, and value propositions that clearly differentiate IPA in the market.
- Oversee sales enablement materials, case studies, competitive battlecards, and product collateral.
- Identify and participate in strategic industry events and tradeshows that put IPA in front of the right audiences.
Build & Develop the Team - Hire, mentor, and develop a high-performing product and marketing team.
- Foster a culture of experimentation, accountability, and continuous improvement.
What You Bring - 6+ years of experience in product management, or a combination of product management and marketing (product-leaning experience preferred).
- 2+ years leading and developing teams.
- Proven success owning a product roadmap and executing GTM strategy in a B2B environment.
- Strong analytical mindset - you turn data into decisions, not just slides.
- Exceptional communication and storytelling skills; you can influence a room at any level.
- Experience navigating cross-functional, fast-paced, high-growth environments.
Bonus Points For: - Experience in healthcare, healthcare technology, or SaaS.
- Familiarity with tools like Jira, Productboard, HubSpot, Salesforce, Mixpanel, or Amplitude.
- MBA or advanced degree in business, marketing, or a related field.
- Experience with agile/scrum methodologies.
You'll Excel If You: - Lead with strategy but aren't afraid to get into the details when it matters.
- Build strong cross-functional relationships - especially with Sales and Engineering - and know how to align diverse stakeholders around a shared vision.
- Balance creative instincts with analytical rigor, and bring both to every decision.
- Stay relentlessly curious about customers, the competitive landscape, and how IPA can continue to lead in infection prevention.
- Thrive in a high-growth, build-it-as-you-scale environment where ambiguity is fuel, not friction.
What We Offer - A seat at the table - this role has direct access to and impact on executive strategy.
- The opportunity to build and lead a team at a market-leading healthcare technology company.
- Competitive compensation and a comprehensive benefits package.
- A hybrid work model with flexibility and collaboration built in (3 days in-office, 2 days remote).
- The chance to shape how IPA's products evolve and deliver value to healthcare systems nationwide.
At IPA, we believe your career should be both meaningful and sustainable. If you're ready to make a real-world impact and grow with a company that invests in you, we'd love to meet you.
