ResponsibilitiesUniversity Radiology is looking for a strategic marketing leader to guide how our organization grows, competes, and connects with the physicians and patients we serve. As
Director of Marketing & Communications, you'll develop and execute an integrated strategy spanning brand, digital, communications, and growth, with a clear focus on increasing physician referrals, strengthening provider relationships, and differentiating us in a competitive outpatient imaging market. You'll serve as a trusted advisor to executive leadership, translating market trends, competitive intelligence, and referral data into decisions that move the business forward. This is a true business-development role, where marketing is measured by results.
Drive Growth and Referrals- Develop and execute marketing and communications strategy aligned with our strategic plan, growth objectives, and financial goals
- Build strategies to increase and retain physician referrals across modalities, locations, specialties, and service lines
- Analyze referral patterns, market share, and referral leakage to uncover opportunities
- Partner with physician leadership, operations, and business development on targeted outreach to high-value, declining, emerging, and prospective referring practices
- Support new locations, acquisitions, affiliations, service lines, modalities, and technology investments with launch and growth strategies
Lead Brand and Communications- Own and protect our brand identity, reputation, messaging, and market positioning
- Ensure consistent standards across locations, digital platforms, marketing materials, and physician and patient communications
- Craft messaging for organizational announcements, new services, technology investments, physician recruitment, partnerships, and leadership communications
Own Our Digital Presence- Lead a comprehensive digital strategy integrated with broader business objectives
- Oversee website, SEO, SEM, digital advertising, email marketing, social media, and online reputation
- Improve engagement and conversion among referring physicians, patients, and prospective employees
- Identify and apply AI and emerging technologies to improve content development, segmentation, personalization, analytics, campaign optimization, and workflow efficiency
Deliver Insight and Accountability- Establish measurable objectives, KPIs, and ROI metrics for all marketing activity, including field marketing
- Provide executive leadership with market intelligence, competitive analysis, and actionable recommendations
- Partner with finance, operations, and IT to integrate marketing data with organizational performance metrics
- Build executive-level dashboards and reports that clearly communicate results, challenges, and opportunities
- Develop and manage the annual marketing and communications budget
Lead People and Partners- Lead, mentor, and motivate the marketing and field sales teams, setting clear priorities, expectations, and development opportunities
- Manage external agencies, vendors, and consultants
- Collaborate closely with executive leadership, physician leadership, operations, finance, IT, HR, and recruiting
- Continuously improve marketing processes, technology, and productivity
Qualifications- Bachelor's degree in Marketing, Communications, Business, Healthcare Administration, or a related field; advanced degree preferred.
- 10+ years of progressive marketing, communications, healthcare marketing, business development, or related experience, with demonstrated leadership responsibility.
- Experience developing and executing strategic marketing programs within a complex healthcare, medical, or multi-location organization preferred.
- Strong understanding of physician referral dynamics, healthcare marketing, competitive positioning, and business development.
- Demonstrated expertise in digital marketing, social media, SEO/SEM, content strategy, analytics, and integrated marketing campaigns.
- Demonstrated ability to build strong relationships with physicians, executives, employees, vendors, and external partners.
- Strong leadership, team-development, project-management, and organizational skills.
- Ability to manage multiple complex priorities in a fast-paced, highly collaborative environment.
- Demonstrated financial acumen and experience managing budgets and measuring return on investment.
- Must be approachable, collaborative, innovative, and solutions-oriented.
BenefitsUniversity Radiology offers a comprehensive benefits program including medical, dental and life insurance, 401k/pension, and profit-sharing plans, generous paid time off policy and more.
Pay Range:From $140,000/yr
Join our growing team! 
