The Director of Growth Marketing - Performance will report to our VP of Performance Marketing.As a Director of Growth Marketing - Performance, you will: - Own Core Channel Performance: Start by evaluating current strategy, execution, and performance then set the plan to accelerate results (SEM, Paid Social, SEO/AEO).
- Aggressively Expand into New High-ROI Channels: Own the channel expansion strategy-prioritization, testing, and the call to scale (Programmatic, OTT, OOH, Streaming Audio, etc.). Build the measurement frameworks with the analytics/attribution team so each scale decision is backed by data.
- Build the paid channel strategy for Personal Loans: As the company shifts from single-product to multi-product lending in 2027. Set how budget, channel mix, and testing priorities shift as PL scales alongside new products.
- Transform how the team works into an AI-first marketing organization: identify which workflows AI can take over or accelerate, and drive adoption within the first 90 days.
- Develop Team Structure and Strategy: define the ideal mix of FTE, contract, agency and AI capacity to drive the most impact.
- Act as player-coach to a team of Growth Marketing Managers: Setting strategy and staying hands-on with campaign builds, testing, and analysis.
About You: - Energized by the pace of change in paid marketing-always looking for the next way to win.
- Data drives everything you do-but you're not afraid to trust your intuition or run an experiment when data is incomplete or slow to arrive.
- You want to have a massive impact within the company and are energized by ambiguity rather than needing a fully defined playbook.
- Cross-functional leadership: you can develop a vision, get buy-in from stakeholders who don't report to you (product, data science, compliance, advanced analytics), and see it through to completion.
- Comfortable operating at both altitudes-setting long term strategy in one meeting and analyzing SEM performance in the next.
- A builder's mindset: energized by creating something from scratch, not just optimizing an existing machine.
Even Better: - Experience in fintech, lending, or another regulated B2C category.
- Experience at a high-growth startup or growth-stage company.
- Strong SQL-you don't have to wait for an analyst, you get your own answers and can coach your team to do the same.
- Piloted and scaled advanced measurement approaches (incrementality testing, geo holdouts, MMM, MTA).
Heads Up:- You will be accountable for being on the cutting edge of new channels, and moving them into testing quickly.
- You will be building the data-driven machine-this is not a defined playbook or "operate an existing machine" type of role.
- This is a player/coach role with meaningful hands-on-keyboard time.
- The expectation is that AI will transform how the team operates and impact every critical workflow within the first 90 days.
- This role requires navigating a regulated environment-every new channel and personalization tactic needs to clear compliance before it ships, which will shape your pace and process.
Where:- This role will be based in the US.
Compensation: A little about our pay philosophy: We take pride in compensating our employees fairly and equitably. We are showcasing a range of your potential base salary based on the roles location. The successful candidate's starting pay will also be determined based on job-related qualifications, internal compensation, candidate location and budget. This range may be modified in the future.
Salary Range: $186,000 - $232,000 USD.Employees are also eligible for an annual performance-based bonus and equity.
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Earnest believes in enabling our employees to live their best lives. We offer a variety of perks and competitive benefits, including: - Health, Dental, & Vision benefits plus savings plans
- Mac computers + work-from-home stipend to set up your home office
- Monthly internet and phone reimbursement
- Employee Stock Purchase Plan
- Restricted Stock Units (RSUs)
- 401(k) plan to help you save for retirement plus a company match
- Robust tuition reimbursement program
- $1,000 travel perk on each Earnie-versary to anywhere in the world
- Competitive days of annual PTO
- Competitive parental leave
