Job title: Director of Franchise Digital Strategy & AI Innovation
About the JobSanofi is seeking a Senior Director of Franchise Digital Strategy & AI Innovation to lead precision marketing and content strategy across HCP and patient segments, driving measurable commercial impact within a dedicated franchise team. This role sits at the intersection of AI-powered innovation and customer-centric content strategy, serving as an embedded strategic partner to franchise leadership. The ideal candidate will leverage advanced AI/ML technologies to optimize segmentation, personalize engagement, and scale content strategies that accelerate franchise growth.
Main Responsibilities- Precision Marketing Strategy: Develop and execute segment-specific marketing strategies using data-driven audience insights, predictive targeting, and AI-powered personalization to optimize HCP and patient engagement across all touchpoints.
- Content Strategy Across Segments: Lead the creation and governance of content strategies tailored to distinct customer segments, ensuring relevant, compliant, and high-impact messaging across channels and therapeutic areas.
- AI & ML Innovation: Champion the integration of AI/ML technologies - including recommendation engines, NLP-driven content optimization, and predictive analytics - to enhance marketing effectiveness and personalization at scale.
- Performance & Analytics: Define KPIs and measurement frameworks to track segmentation effectiveness, content performance, and ROI; deliver regular insights to franchise leadership.
- Cross-Functional Partnership: Collaborate with Commercial, Medical Affairs, Regulatory, and IT teams to align digital and content strategies with franchise business objectives.
About You- Bachelor's degree in Marketing, Business, Digital Strategy, Computer Science, or related field
- 10+ years of progressive experience in digital strategy or precision marketing, with at least 5 years in leadership roles
- 5+ years of experience in AI/ML implementation within marketing or content contexts
- 5+ years in healthcare, pharmaceutical, or life sciences industry
- Proven track record delivering measurable business results through segmentation and content strategy
- **MBA or advanced degree preferred**
- AI/ML applications: predictive analytics, NLP, recommendation engines, and personalization platforms
- Customer segmentation tools and audience analytics platforms
- Content management systems and digital asset management
- Marketing automation and CRM platforms (e.g., Veeva, Salesforce)
- Customer data platforms (CDPs) for precision targeting
- Omnichannel marketing strategy and execution
- Data analytics and business intelligence tools
- Healthcare regulatory compliance (FDA, EMA)
- Demonstrated success managing cross-functional teams within franchise or brand structures
- Track record of building high-performing digital and content strategy teams
- Experience presenting business performance and digital strategy outcomes to senior and C-level leadership
- Proven ability to influence and drive change across large, matrixed organizations
Preferred Qualifications- MBA or advanced degree in a relevant field
- Experience with pharmaceutical product launches and lifecycle management
- Background in management consulting or digital transformation with a growth focus
- Certification in project management (PMP) or agile methodologies
Key Competencies- Strategic Thinking:Translates franchise business objectives into actionable precision marketing roadmaps
- AI Innovation Leadership: Drives adoption of AI/ML solutions to scale personalization and content optimization
- Content Strategy: Develops segment-specific content frameworks that resonate across HCP and patient audiences
- Data-Driven Decision Making: Leverages analytics and segmentation insights to optimize targeting and measure impact
- Customer-Centricity: Deep understanding of HCP and patient behaviors within the franchise's therapeutic area
- Collaborative Leadership:Builds alignment across diverse stakeholders while maintaining focus on franchise goals
- Results Orientation: Relentless focus on measurable outcomes, ROI, and continuous performance improvement
- Agility & Adaptability: Pivots strategies quickly based on market signals, data insights, and business needs
Why Choose Us - Bring the miracles of science to life alongside a supportive, future-focused team.
- Discover endless opportunities to grow your talent and drive your career, whether it's through a promotion or lateral move, at home or internationally.
- Enjoy a thoughtful, well-crafted rewards package that recognizes your contribution and amplifies your impact.
- Take good care of yourself and your family, with a wide range of health and wellbeing benefits including high-quality healthcare, prevention and wellness programs and at least 14 weeks' gender-neutral parental leave.
- Work at the forefront of AI-driven research, smart manufacturing, and groundbreaking mRNA platforms that are redefining the future of immunology.
- Help protect half a billion people every year, contributing to one of the largest global vaccination efforts in healthcare.
The salary range for this position is:
$178,500.00 - $257,833.33
All compensation will be determined commensurate with demonstrated experience. Employees may be eligible to participate in Company employee benefit programs, and additional benefits information can be found here.
