OverviewZylo is looking for an exceptional Director, Digital and Demand Generation to own demand strategy. Reporting to the VP, Marketing, you will have a direct impact on Zylo's revenue growth by applying the right mix across digital, email, website, and event strategy in order to build the new-business pipeline.You will select and manage agency partners, own program budget, and use AI to extend what a small team can do.
The right candidate has demonstrable experience owning a pipeline number and driving revenue impact.They will bring a strong perspective on where digital marketing is headed, and use this expertise to drive the strategy of the revenue marketing function. This person should also enjoy executing on this strategy, with an emphasis on using provided tools to build and iterate digital assets.
Responsibilities:- Own Zylo's new business demand and digital strategy, activating and iterating on campaigns that generate qualified sales meetings and strengthen the sales pipeline.
- Own paid search, paid social, display, and programmatic campaigns with agency support, building, optimizing, and measuring them individually and as a multi-channel media mix, and deciding where to work hands-on and where to direct agency partners.
- Build and run email nurture and demand generation campaigns that move prospects toward opportunity creation and closed-won revenue.
- Build and update landing pages and website content, using our existing design system and templates, to improve conversion rates.
- Set event strategy for in-person and virtual events, from field dinners to large industry conferences, including format, budget, promotion, and pipeline results.
- Select, brief, and manage agency partners, hold them accountable to results, and own program budget with support from the VP, Marketing as needed.
- Apply audience targeting and segmentation across paid, email, and events to maximize the return on all demand generation spend.
- Work alongside our content team and agencies on content strategy, search, and AI search visibility.
- Bring a point of view on competitors, marketing trends, and AI, testing new tools and tactics and giving the VP, Marketing and the COO regular updates with recommendations for how Zylo should respond.
Requirements
Requirements: - 8+ years of progressive marketing experience in demand generation, digital, and growth, with recent hands-on work in paid media.
- A track record of hitting aggressive new business pipeline targets and growing sales-qualified pipeline and bookings.
- Hands-on experience building, optimizing, and measuring multi-channel campaigns across platforms such as Google Search, Google Display, LinkedIn, Meta, and X, plus the judgment to know when to execute directly and when to direct agency partners.
- Hands-on experience building landing pages and updating a website in a CMS or page builder (Webflow preferred) to improve conversion.
- Hands-on experience building and running email nurture and demand generation campaigns in a marketing automation platform.
- Experience setting strategy for in-person and virtual events, from small formats to large conferences, and tying events to pipeline.
- Experience selecting, briefing, and managing agencies, and owning program budget.
- A data-driven approach, including A/B and multivariate testing, and the ability to connect campaign and event activity to pipeline and revenue.
- A deep understanding of ideal customer profiles and buyer personas, and the ability to apply targeting and segmentation to get the most from every dollar of spend.
- Fluency with AI tools, a habit of testing new tools and tactics, and curiosity about competitors, marketing trends, and the leading edge of digital.
- Strong project management skills and the ability to work with sales, marketing operations, content, and client marketing teams.
Preferred Experience:- Building websites and landing pages (Webflow preferred)
- Using AI to automate and accelerate marketing performance (Claude preferred)
- Web analytics (Google Analytics and Google Tag Manager preferred)
- Paid media platforms (Google Search, Google Display, Bing, Meta, X, and LinkedIn preferred)
- Programmatic advertising platforms (no specific platform required)
- Targeting and intent data (6sense or similar tool preferred)
- CRM (Salesforce preferred)
- Website live chat (Qualified or similar tool preferred)
- Marketing automation (Pardot preferred)
- Webinars and virtual events
- Productivity and collaboration (Google Workspace preferred)
At Zylo, we believe that a variety of perspectives not only fuels innovation, but also allows us to better serve our diverse client base. If you meet the essential qualifications, we encourage you to apply and join us on this journey. Still growing in your career? Connect with our talent community -we're always looking for future Zylos who share our passion for continuous learning.
