7+ years of experience in club fitting and golf equipment or related industry
Proven track record in sales and revenue generation
Demonstrated ability to build and scale systems effectively
Experience in team management and development
Strong understanding of the golf industry and sales leadership
Responsibilities
Build and implement a world-class fitting and sales system
Drive club sales performance across all UGP locations
Train team members on effective equipment presentation and sales techniques
Recruit and develop dedicated club fitters at each location
Optimize demo matrices and evaluate equipment output based on performance
Establish and maintain vendor relationships to align product availability
Benefits
Hands-on leadership role with significant impact on company strategy
Potential for long-term growth within a scaling company
Collaborative work environment that fosters innovation
Opportunity to shape and enhance the club fitting process
In-person role facilitating direct influence over team and operations
Full Job Description
Director of Club Fitting & Sales
Urban Golf Performance (UGP)Irvine, CA (In-Person | Travel Required)
The Opportunity
We are looking for a Director of Club Fitting & Sales to build, lead, and scale our entire club fitting and club sales division.
This person will be responsible for:
Building a world-class fitting and sales system
Driving $750K-$1M+ in club revenue per location
Training and developing our team to confidently sell premium equipment
Creating structure, consistency, and accountability across all locations
You will play a major role in shaping how UGP sells, delivers, and scales one of the most important revenue streams in the business.
Core Responsibilities 1. Build & Scale the Club Fitting Business
Develop and implement a clear, repeatable fitting system across all locations
Drive club sales performance across all departments (coaching, fitting, etc.)
Establish best practices for:
Fitting flow and experience
Product recommendations
Pricing and packaging strategy
Ensure every location is positioned to hit $750K-$1M+ in club revenue annually
2. Sales System & Training
Build a club sales playbook that integrates into the UGP client journey
Train coaches and fitters on:
How to present equipment confidently
How to connect performance to product
How to close club sales naturally within sessions
Eventually expand into broader sales training across departments
3. Team Leadership & Hiring
Recruit, hire, and develop dedicated club fitters at each location
Oversee performance and accountability of all fitters
Elevate the sales capability of every coach on staff
Set clear expectations, KPIs, and performance standards
4. Demo Matrix & Equipment Management
Own and maintain demo matrices across all locations
Ensure setups are:
Simple
Organized
Easy for coaches to use
Continuously optimize equipment offerings based on performance and demand
5. Build Shop Collaboration
Work directly with the build shop to ensure:
Efficient turnaround times
High-quality builds
Clear communication between fitting and build teams
Provide feedback and direction on systems and processes
Maintain authority to improve or restructure operations if needed
6. Vendor & Manufacturer Relationships
Build and manage relationships with key OEMs (Titleist, TaylorMade, Callaway, Ping, etc.)
Ensure UGP is positioned as a premium partner within the industry
Align product availability with business needs
KPIs & Success Metrics
This role is highly performance-driven. Success will be measured by:
Club Revenue per Location: $750K-$1M+
Attach Rate: % of clients purchasing clubs after assessments
Revenue per Assessment
Fitting Close Rate
Gross Margin: 25-40%
Build Turnaround Time
System Adoption Across Locations
What We're Looking For Experience
Proven experience in club fitting, golf equipment, or related industry
Strong background in sales and revenue generation
Experience building and scaling systems (not just maintaining them)
Experience managing and developing a team
Profile
Combination of:
Golf industry knowledge
High-level sales leadership
Systems thinker who can turn chaos into structure
Strong communicator who can train and influence others
Competitive, driven, and comfortable being held accountable to numbers
Non-Negotiables
Has built or significantly improved a system before
Has managed people and driven performance
Comfortable operating in a fast-paced, high-growth environment
In-person presence required (no fully remote candidates)
Compensation
Base Salary: $100,000 - $200,000
Performance-Based Incentives: TBD (tied to revenue, KPIs, and growth)
Long-term upside for the right candidate as the business scales
Work Environment
Primarily based out of our corporate office (Irvine)
Regular travel to:
UGP University (El Segundo)
Other UGP locations
Out-of-state locations annually
Hands-on, in-person leadership role
Why This Role Matters
This is one of the most important hires in the company.
Club fitting and equipment is a massive opportunity for UGP - but only if it's done at a world-class level with structure, consistency, and strong leadership.
