Who we are looking for:We're seeking a Director of Integrated Marketing to build the engine behind our growth. The ideal candidate has experience in both SMB and enterprise marketing and has built winning demand generation programs from the ground up-equally comfortable crafting account-based marketing (ABM) strategies as they are launching and optimizing hands-on, multi-channel campaigns. You appreciate the complexity of healthcare, including long sales cycles and buying committees spanning clinical, operational, and executive stakeholders. You are energized by building relationships with key stakeholders, advancing opportunities, and inspiring action.
You are a player-coach. You know when to set the strategy and when to write the brief yourself, challenge the message, and review the work. You've led multidisciplinary marketers before and raised their game, not just their output. You're comfortable deciding with imperfect information and building a repeatable process where little exists yet.
This is a hybrid role based in Toronto, ON. The successful candidate must live in the GTA and be available to commute regularly to our downtown office.What you will be doing:As a Director, Integrated Marketing at Creyos, you will:
Enterprise Marketing & Account-Based Marketing- Help build and lead our enterprise and ABM strategy with the CMO, Sales leadership, and Revenue Operations.
- Develop a tiered ABM model - one-to-one for strategic accounts, one-to-few for account clusters, one-to-many for broader segments - with clear target-account criteria and success measures.
- Create repeatable account plays Sales and Marketing activate together, measured on account progression and opportunity creation rather than impressions and clicks.
Team Leadership & Development- Lead, coach, and develop team members across demand generation and field marketing, helping them gain new experiences and elevate competencies.
- Set clear priorities, ownership, and performance expectations, and address gaps directly and fairly.
- Introduce the frameworks and coaching that let the team execute high-quality campaigns independently.
Integrated Campaign Leadership- Lead campaigns end to end: business objective, audience insight, message, creative, activation, and optimization.
- Write the briefs that align messaging, content, creative, channels, Sales participation, timelines, and metrics.
- Sharpen segmentation and targeting for professional and mid-market programs, moving demand generation from broad tactics to focused, insight-led campaigns.
Customer Marketing & Retention- Partner with Account Management, Sales, and Product on lifecycle programs supporting product engagement, renewal, advocacy, and expansion.
- Support GTM strategies for new feature launches, developing communication and advertising plans to promote early excitement and adoption.
Messaging & Creative Direction- Partner with the CMO to continually elevate the clarity and differentiation of our messaging, grounding it in customer problems and outcomes rather than product features.
- Give specific, actionable feedback to team members on concepts, writing, design, and sales materials that materially improves the work.
Planning, Performance & Optimization- Own the marketing campaign calendar and a consistent cadence for planning, briefing, launch readiness, and post-campaign review.
- Report on performance across SMB and enterprise segments, including target-account engagement, lead progression, opportunity creation, pipeline value, and closed-won business.
- Partner with Revenue Operations to improve reporting and attribution, and use results to improve the next program.
The skills and experience we are looking for:- 8+ years of progressive B2B marketing experience, ideally in high-growth SaaS and specifically HealthTech.
- 4+ years leading teams or complex cross-functional marketing programs.
- Demonstrated success building enterprise and ABM programs across one-to-one, one-to-few, and one-to-many motions.
- Proven ability to connect ABM activity to account progression, pipeline, revenue, or expansion.
- Experience marketing to enterprise buying committees through long, complex sales cycles.
- Strong integrated campaign development and project management across multiple channels and functions.
- Exceptional messaging, writing, editing, creative briefing, and presentation skills, with the ability to tailor tone, framing, and content to the audience and desired outcome.
- A close working history with Sales, account management, and Revenue Operations.
- Experience coaching marketers at varying levels of capability and independence.
- Comfortable in a growth-stage, resource-constrained environment - resourceful, decisive, and low ego.
- Familiarity with Salesforce, HubSpot, Google Analytics, and other MarTech platforms.
Some of the reasons people choose to join the Creyos team include:- Get access to comprehensive benefits. We pride ourselves on offering benefits covering medical, dental, vision, mental health, wellness and more.
- Grow through our career paths leading to more senior roles. We invest in the development of our team members, provide significant opportunities for growth and career advancement, and do everything we can to support one another to ensure individual and team success. We regularly promote team members to more senior roles.
- Recharge during our annual company-wide break and extra holidays. In addition to vacation and quarterly Personal Days, every year we take a company-wide break in December to rest and recharge. We also give team members two additional holidays off per year: U.S. Independence Day and U.S. Thanksgiving, which we celebrate as Brain Holidays. We want you to feel motivated and energized at work!
This role is targeting a salary of $155,000 - $175,000 CAD.Additional information:Creyos uses an AI-powered tool as part of an automated process to support our hiring process by analyzing your experience, skills, and qualifications to help identify alignment with role requirements. These tools also assist with administrative tasks such as calendar invites, note-taking and documentation to ensure we can focus more fully on our conversations with you. Because AI-generated documentation occasionally contains inaccuracies or omissions, our team uses this as secondary, supportive reference only. Please note that the tool does not make final decisions or automatically disqualify candidates. Hiring decisions are made by our team, with thoughtful human judgment and oversight. We are committed to fair and transparent hiring practices and have implemented safeguards to help mitigate bias and support compliance with applicable laws. By proceeding with your application, you understand that these administrative tools are used to support our team's evaluation and documentation process.
Please Note: This posting is for an existing open vacancy at the company.
