The
Director / GM, Global Marketing & Sales Enablement is responsible for defining and driving Husky's global brand strategy, leading B2B marketing and demand generation, advancing sustainability advocacy and industry engagement, delivering actionable market intelligence, and improving global sales effectiveness.
Reporting to the EVP, Sales & Marketing, this leader will strengthen Husky's market position and industry influence, build an integrated commercial support function, and connect market insights, customer engagement, and sales capabilities to deliver measurable business growth.
Key Responsibilities1. Global Brand Strategy, Marketing & Industry Advocacy - Own Husky's global brand strategy, positioning, identity, and differentiation, ensuring a compelling and consistent presence across markets and customer touchpoints.
- Develop and execute global B2B marketing programs that generate qualified leads and commercial opportunities through digital channels, integrated campaigns, account-based marketing, trade shows, and customer events.
- Lead Husky's sustainability advocacy and industry engagement strategy, partnering with industry associations, customers, and value-chain stakeholders to advance science-based understanding of plastics, address misconceptions, and promote responsible use, recycling, and circularity.
- Represent Husky's perspectives in relevant industry initiatives and advocacy programs, strengthening its reputation as a credible technology leader and constructive voice in sustainability discussions.
- Establish metrics to evaluate brand strength, marketing contribution to pipeline, and the reach and effectiveness of advocacy initiatives.
2. Market Intelligence & Strategic Insights - Lead a centralized market intelligence and research capability serving Sales, Product Line Management, Strategy, Investor Relations, and executive leadership.
- Deliver actionable insights on market trends, competitive dynamics, customer needs, sustainability-related market developments, and emerging growth opportunities.
- Support strategic planning, market prioritization, product portfolio decisions, and commercial growth initiatives.
- Establish systematic approaches to market research, competitive intelligence, and voice-of-customer analysis.
3. Strategic Customer Engagement & Sales Enablement - Lead the development of executive-level content and strategic narratives for Top-to-Top (T2T) customer meetings, supporting senior leadership and strategic account engagement.
- Develop high-impact sales enablement content, including value propositions, product and solution presentations, competitive positioning, case studies, and customer value tools.
- Partner with Sales, Product Line Management, and Engineering to ensure differentiated, consistent, and customer-focused messaging.
- Equip global commercial teams with the content, knowledge, and capabilities required to engage customers effectively and win business.
4. Sales Effectiveness & Commercial Excellence - Partner with Sales leadership to improve sales productivity, commercial processes, opportunity management, and overall sales effectiveness.
- Drive adoption of sales methodologies, CRM capabilities, digital tools, and AI-enabled solutions to strengthen commercial execution.
- Develop scalable approaches to sales training, onboarding, best-practice sharing, and continuous improvement of capability.
- Establish performance metrics and improvement initiatives focused on sales efficiency, conversion rates, win rates, and commercial productivity.
Leadership & Experience The successful candidate will be a strategic, commercially oriented leader with proven experience in global brand management, complex industrial B2B marketing, market intelligence, and sales enablement.
Experience engaging industry associations, building external partnerships, and shaping industry narratives around sustainability, circularity, or related topics is highly desirable.
The role requires strong business acumen, the ability to lead global multidisciplinary teams, and the credibility to influence executive stakeholders while translating market insights and brand strategy into measurable commercial outcomes.
Qualifications • Bachelor's degree in Marketing, Business, Communications, Engineering, or a related field; MBA or other advanced business degree considered an asset
• 10+ years of progressive leadership experience in global B2B marketing, brand strategy, commercial excellence, or sales enablement within a complex industrial, manufacturing, technology, or capital equipment environment
• Demonstrated success developing and executing integrated marketing strategies that drive brand growth, lead generation, customer engagement, and measurable commercial results across global markets.
• Proven experience leveraging market intelligence, competitive insights, and voice-of-customer research to influence business strategy, portfolio decisions, and growth initiatives.
• Strong track record leading cross-functional and global teams, influencing executive stakeholders, and driving adoption of sales methodologies, CRM platforms, digital tools, and AI-enabled solutions to improve sales effectiveness.
Vacancy: Replacement
Pay Range: $150,000.00 - 185,000.00
Husky Technologies TM offers a competitive compensation and benefits package and excellent opportunities for growth and advancement.
