We're looking for a Director, Global Campaign Strategy & Operations to join Procore's Marketing team. In this role, you'll lead the central hub of Procore's marketing operating model, leading a team of Global Campaign Strategists and Campaign Operations Managers to transform Product Marketing inputs into high-impact, audience-based global campaigns. The primary goal of this role is to establish a unified, full-funnel campaign strategy across General Contractors, Specialty Contractors, and Owners while driving an audience-based influenced pipeline.
As a Director, Global Campaign Strategy & Operations, you'll partner with Product Marketing, Digital, Field Marketing, Brand, and MarTech to align cross-functional execution and scale global campaign impact. Use your campaign strategy expertise, operational discipline, and collaborative leadership to build a seamless global-to-regional operating model and elevate campaign performance. If you are an optimistic, system-thinking leader eager to shape the future of audience-led marketing, apply today!
This position reports into Sr. Director, Campaign Strategy & Marketing Operations and will be based in our Austin, TX, or Carpinteria, CA office. We're looking for someone to join us immediately.
What You'll Do- Lead and develop a high-performing team of Global Campaign Strategists and Campaign Operations Managers to execute audience-centric global campaign strategies.
- Own the global audience strategy and build priority-ranked campaign portfolios for quarterly CMO ratification on the Plan-on-a-Page.
- Drive audience-based influenced pipeline by managing clear stage priorities, customer journeys, and multi-channel asset maps.
- Establish and enforce a reliable handoff process with Product Marketing covering campaign briefs, lead times, and content tiering governance.
- Partner with Field Marketing and regional teams to ensure effective campaign localization and seamless alignment with local sales priorities.
- Collaborate with Analytics and MarTech to track asset efficacy, measure full-funnel performance, and continuously optimize campaign outcomes.
- Oversee content tiering governance to ensure core Tier 1 assets remain high-leverage and aligned with global standards.
- Champion AI-forward workflows and context-layer asset management to accelerate campaign operations and asset governance.
What We're Looking For- Bachelor's degree in Marketing, Business, Communications, or a related field; Master's degree preferred.
- 10+ years of B2B marketing experience, including extensive work in integrated campaign strategy, campaign operations, or marketing operations.
- Proven track record of directly managing, mentoring, and developing teams of senior individual contributors and managers.
- Demonstrated expertise in building and scaling cross-functional operating models within complex, matrixed enterprise organizations.
- Strong fluency across full-funnel analytics, multi-touch attribution, account-based marketing (ABM), and product-led growth (PLG) signals.
- Deep experience establishing SLA handoffs, brief templates, and governance frameworks with peer groups like Product Marketing or Sales.
- Growth-oriented mindset with exceptional executive communication skills and a forward-looking, solution-driven approach to complex problems.
- Prior experience in enterprise SaaS or the construction industry is highly preferred.
Additional InformationBase Pay Range:172,000.00 - 236,500.00 USD Annual
This role may also be eligible for Equity Compensation and/or Bonus Incentive Compensation. Procore is committed to offering competitive, fair, and commensurate compensation. Actual compensation will be based on a candidate's job-related skills, experience, education or training, and location.
