Crane Worldwide Logistics

Digital Marketing Manager

Crane Worldwide Logistics • $80K — $95K *
Houston, TX 77084In-Person
Business Services
5 - 7 years of experience
Today
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Job Overview by Ladders

Qualifications

  • Bachelor's degree in Marketing, Business, Communications, or related field.
  • 5+ years of experience in digital marketing campaign management.
  • 2+ years of experience in a managerial role leading a marketing team.
  • Proven experience improving website design with a focus on UI/UX.
  • Experience with CRM systems, particularly Dynamics 365.
  • Hands-on experience in email marketing and campaign management.
  • Strong data analysis skills for performance optimization.

Responsibilities

  • Develop and implement marketing strategies aligned with company goals.
  • Manage and optimize digital marketing campaigns including SEO, SEM, and social media.
  • Oversee content creation for inbound marketing and lead nurturing.
  • Execute marketing campaigns from concept through analysis, aligning with sales efforts.
  • Coordinate trade shows and events to boost brand visibility.
  • Analyze market trends and campaign performance to refine strategies.
  • Collaborate with sales and product teams to ensure cohesive branding.

Benefits

  • Opportunities for career advancement and professional development.
  • Flexible working environment.
  • Access to comprehensive marketing tools and resources.
  • Supportive team culture that values collaboration and innovation.
  • Potential for involvement in industry events and networking opportunities.
Full Job Description
ESSENTIAL JOB FUNCTIONS

  • Develop and implement comprehensive marketing strategies aligned with company objectives.
  • Manage and optimize digital marketing efforts, including SEO, SEM, email, and social media.
  • Oversee content creation (blogs, newsletters, videos, case studies) to support inbound marketing and lead nurturing.
  • Oversee the execution of marketing campaigns from concept to analysis, ensuring alignment with sales initiatives.
  • Coordinate trade shows, webinars, and promotional events to increase brand visibility.
  • Analyze market trends, customer insights, and campaign performance to inform strategy and decision-making.
  • Collaborate with internal teams (sales, product, HR) to ensure consistent messaging and branding.
  • Manage marketing budget and track ROI of various marketing initiatives.
  • Supervise and mentor members of the marketing team (if applicable).
  • Ensure brand consistency across all platforms and materials.
  • Other duties as assigned


PHYSICAL REQUIREMENTS

  • Job requires the ability to use vision, adjust focus and work on a standard computer screen
  • Job may require extended sitting or standing, use of standard office equipment
  • Job will require punctual and regular attendance as well as physical presence on-site at the assigned work location


OTHER SKILLS AND ABILITIES

  • Strong understanding of user interface and user experience principles to enhance the overall digital customer journey.
  • Advanced knowledge of digital marketing tools and platforms, including Google Analytics, SEMrush, marketing automation software, and content management systems.
  • Excellent verbal and written communication skills, with the ability to convey complex information in a clear and concise manner.
  • Strong problem-solving skills and the ability to analyze data to make informed decisions.
  • Ability to think creatively and develop innovative marketing campaigns that differentiate the brand in the industry.
  • Strong organizational skills with the ability to manage multiple projects simultaneously and meet deadlines.
  • Ability to thrive in a fast-paced, dynamic environment and adapt to changing priorities.


EDUCATION AND EXPERIENCE

  • Bachelor's degree in Marketing, Business, Communications, or a
    related field.
  • 5+ years of experience planning, managing, and overseeing all aspects of digital marketing campaigns.
  • 2+ years of managerial experience leading a digital marketing team.
  • Proven experience revamping a company website, with a strong focus on UI/UX design.
  • Experience in marketing using CRM systems, with a preference for experience in Dynamics 365.
  • Hands-on experience with email marketing, campaign management, and project management.
  • Demonstrated ability to use data analytics to drive marketing decisions and optimize performance metrics.
  • Experience in the logistics industry is highly desirable.


CERTIFICATION AND LICENSES

Professional certification may be required in some areas.

About Crane Worldwide Logistics

Crane Worldwide Logistics is a global logistics company that provides customized supply chain solutions to various industries. The company offers air freight, ocean freight, customs brokerage, warehousing and distribution, and other logistics services. Crane Worldwide Logistics operates in more than 120 locations across 30 countries. The company was founded in 2008 and is headquartered in Houston, Texas.
Learn more about Crane Worldwide Logistics
Size
2,500 employees
Industry
Transportation
Founded
2008
* Ladders Estimates

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