Job DescriptionYou will be working on a flexible hybrid schedule as part of Fidelity's dynamic working arrangement.The work location for this role is 483 Bay Street in Toronto until approximately late 2026, when the work location will change to the new Mississauga office at 3 Robert Speck Parkway.Current work authorization for Canada is required for all openings.What You'll DoReporting to the Manager, Digital Experience, the Digital Insights Manager will help support delivery and maintenance of our suite of digital marketing tools to help evolve Fidelity's digital offerings and campaigns to better serve our customers. As a key member of the Digital Experience team, the Digital Insights Manager will strive to continuously improve our Martech capabilities by deploying solutions that enhance the customer experience and grow the business across all digital channels, ultimately driving up customer engagement and revenue. This role provides strategic leadership and operational support for offerings to and optimization of marketing campaigns and the marketing tech stack. The objectives are to drive sales, mitigate redemptions, and successfully promote awareness of Fidelity's brands, products, and services.
- Analyzing campaign performance and data across multiple channels and our websites throughout the organization.
- Build tracking and reporting capabilities and processes across digital marketing on site/app, and external channels including paid search, paid meta, social, programmatic email, and organic media
- Create first party audiences across campaigns to drive campaign optimization and media efficiency
- Collaborate with internal teams to create, standardize, interpret and communicate measurement plans, dashboards, reports and visualizations that can used across teams to monitor, inform, and quantify
- Collaborate with internal teams to plan, execute, evaluate, optimize impactful A/B and multivariate tests from inception to interpretation, and recommendations using statistical models to evaluate outcomes
- Collaborating cross-functionally with stakeholders to influence digital strategy.
- Guiding the development of new digital experiences and products
- Identifying trends in a timely matter to be a step ahead of competitors
- Partner closely with business leaders and other teams including technology teams, analytics, advertising, info security, compliance, and legal teams
- End-to-end campaign execution and support using data-driven approaches to drive lead generation and driving advertising efficiency
- Advising and assisting Marketing teams on automation, digital execution, and A.I.-related projects. Working with internal technology partners to find innovative solutions to business problems
- Conducting ongoing research into digital trends in the industry to ensure Fidelity Canada is pursuing a market-leading digital strategy. Bring a wide range of varied digital marketing expertise to all projects.
What We're Looking For- Completed University Degree, preferably with a focus on technology, analytics, Marketing, or equivalent experience
- 5+ years of demonstrated experience in a digital insights, digital analytics, or data science role
- Experience in Adobe analytics, Target and Adobe Experience Platform
- Experience with A/B and multivariate testing techniques, best practices and tools (i.e., Optimizely, Adobe Target)
- Experience with data visualization tools: Tableau, Google Data Studio
- Robust analytical and excel skills; Familiarity with SQL is an asset
- Experience with tag management platforms, such as Ensighten and Adobe launch is an asset
- Experience/ basic knowledge of Decibel, Medallia, Salesforce, Snowflake and Marketo is an asset
The Skills You Bring- Certifications in Adobe analytics, Target, CDPs or Audience Manager is an asset
- Deep understanding of digital analytics, web testing and personalization scape
- Understanding of digital marketing and advertising landscape
- Understanding of 1st, 2nd, and 3rd party data landscape and how it can drive marketing strategy.
- Understanding and experience with digital marketing strategies including SEO & SEM, personalization, targeting, and segmentation
- Knowledge of Project management, planning, testing and organizational skills is a preferred
- Experience working with data layers, analytics and data architecture is preferred
- Previous experience in digital implementation projects and managing Martech integrations.
- Familiarity of big data environments, databases, JSON objects, Java script and regular expression is a asset
- Strong verbal and written communication skills with ability to present complex information in understandable way to all levels of the organization
Total Rewards That Reflect Your ImpactWe believe exceptional work deserves exceptional recognition. That's why we offer a
competitive compensation package designed to support your success today-and your financial well-being tomorrow.
For this role, your total rewards include:
- Base Salary and Discretionary Performance Bonus: Total annual cash compensation (base salary plus target bonus) ranges from $117,000 to $129,000, based on experience and qualifications.
- RRSP Contribution: After 6 months of employment, we invest in your future with an RRSP contribution-no employee matching required.
We're proud to offer a compensation package that aligns with
provincial pay transparency requirements.
This posting represents an
existing vacancy within our organization-an opportunity to step into a role where your talents will make a meaningful difference.
Some of the ways we'll help you feel valued and supported as part of our team:- Flexible working arrangements - 100% remote, hybrid, and in office options
- Competitive total compensation, including company contributions to your group RRSP without a matching requirement from you
- Comprehensive health benefits that start on your first day, with 100% employer-paid premiums, that include up to $6000 annually for mental health services and therapy
- Parental leave top-up to 100% of your salary for a period of 25 weeks
- Up to $650 for home office equipment
- Generous time off policy, including 2 paid days annually to volunteer at a charity of your choice
- Diversity and inclusion programs, including an active network of Employee Resource Groups
- Extensive professional development opportunities, including access to over 11,000 training and development courses, tuition reimbursement, and monetary rewards for completing a required designation
