Position SummaryThe Digital Experience Strategist includes web management, creative content, and e-commerce. Responsible for developing and executing the organization's digital presence across web, content, and e-commerce platforms. This role serves as the bridge between technology, marketing, content, UX, and business objectives to create seamless digital experiences that drive engagement, conversion, revenue, and brand awareness.
The ideal candidate combines technical web management expertise with strategic content planning, customer journey optimization, analytics, and e-commerce growth strategies. They oversee website governance, digital platform performance, user experience, content operations, and online merchandising while ensuring alignment with business goals and customer needs.
Key ResponsibilitiesDigital Experience Strategy- Develop and execute a holistic digital experience strategy that enhances customer engagement, lead generation, and online conversion.
- Map and optimize customer journeys across website, landing pages, digital campaigns, and e-commerce channels.
- Identify opportunities to improve user experience, accessibility, personalization, and digital engagement.
- Contribute market insights, including consumer behavior, social trends, and digital ecosystems, to support future international growth and strategy.
- Partner with Product Marketing, Product, Development, and Creative teams to align priorities, timelines, and requirements across major digital initiatives, including product launches, brand refreshes, and content programs.
Website Management & Governance- Own day-to-day website content architecture and governance within the CMS and Builder.io platform, serving as the team's point of contact for platform expertise, workflow design, and troubleshooting.
- Manage content structure, workflow steps, and content-presentation mapping across all site extensions within Builder.io, and maintain platform asset libraries in line with brand standards.
- Lead QC audits and content reviews across the site to maintain accuracy, consistency, and performance.
- Establish standards for web publishing, content governance, SEO, metadata, and site structure.
- Resolve content requests, bugs, and platform issues, and partner with UI/UX and Product Marketing to brainstorm and build new landing and individual pages.
- Serve as an emergency-response lead during active incidents (e.g., service disruptions), rapidly designing, building, and launching accurate, time-sensitive public-facing pages in partnership with Marketing, Operations, and UI/UX.
- Coordinate web development projects with internal teams and external agencies.
E-Commerce Strategy & Optimization- Drive e-commerce growth through conversion rate optimization (CRO), merchandising strategies, and customer experience improvements.
- Analyze customer behavior and purchasing trends to identify revenue opportunities.
- Own individual product launches end-to-end - new offers, itineraries, ships, and interest pages - from initial planning through cross-team execution and post-launch review.
- Collaborate with marketing on digital campaigns that support sales and customer acquisition objectives.
- Monitor key e-commerce metrics including conversion rates, average order value, cart abandonment, and revenue performance.
Content Strategy & Operations- Develop and maintain a content strategy aligned with brand, business priorities, and customer needs.
- Own website content lifecycle management - creation, QC, publishing, and updates - for major initiatives including itineraries, articles, countries, and upcoming product launches.
- Source and manage website imagery and video (hero, ship, and day-by-day content), partnering with the Creative team to deliver compelling, on-brand digital experiences.
- Ensure content supports SEO, customer engagement, and conversion objectives.
- Establish workflow documentation, ticketing, and project logs using Asana, Jira, and Service Desk, helping content teams prioritize work across sprint cycles and project timelines.
Analytics & Performance Management- Establish KPIs and measurement frameworks for digital experience and e-commerce performance.
- Use analytics tools to evaluate website traffic, engagement, conversion, and customer behavior.
- Translate data into actionable recommendations for leadership and stakeholders.
- Partner with digital performance leads on A/B testing and website optimization initiatives, identifying opportunities to improve user experience and conversion performance.
- Create dashboards and executive reporting to communicate performance outcomes.
SEO, Search & Personalization- Lead website SEO strategy and implementation.
- Optimize on-page and technical SEO to improve organic visibility and discoverability.
- Collaborate on personalization and customer segmentation initiatives.
- Improve search experiences and content discoverability across digital properties.
Digital Platform & Technology Leadership- Serve as the team's Builder.io platform expert, managing vendor relationships and troubleshooting for Builder-related requests and issues.
- Evaluate and recommend technology solutions that improve scalability and user experience.
- Partner with IT and development teams on integrations, enhancements, migrations, and platform improvements.
- Maintain roadmap for digital platform evolution and innovation.
Required Qualifications- Bachelor's degree in Marketing, Digital Media, Business, Information Systems, Communications, or related field.
- 5+ years of experience in website management, digital strategy, e-commerce, digital marketing, or related disciplines.
- Experience managing CMS platforms such as WordPress, Drupal, Sitecore, Adobe Experience Manager, Builder.io, or similar.
- Strong understanding of UX/UI principles, customer journey mapping, and digital experience optimization.
- Experience with e-commerce platforms such as Shopify, Magento, Salesforce Commerce Cloud, WooCommerce, or similar.
- Knowledge of SEO best practices and website performance optimization.
- Proficiency with web analytics and reporting tools including Google Analytics, Adobe Analytics, Power BI, Tableau, or similar.
- Experience managing cross-functional stakeholders and digital projects.
- Hands-on experience building, managing, and QC'ing web content within a modern component-based CMS (e.g., Builder.io), including creating workflow steps and mapping content presentation across a large site's page templates and extensions.
- Experience organizing and tracking web/content operations using project and ticketing tools such as Asana, Jira, and Service Desk, including creating tickets, project logs, and workflow documentation.
- Demonstrated ability to coordinate major, time-sensitive initiatives (e.g., product launches, brand refreshes, or emergency/crisis communications) across Product Marketing, Product, Development, Creative, and Content teams.
Preferred Qualifications- Experience leading enterprise or multi-site web environments.
- Familiarity with HTML, CSS, JavaScript, APIs, and web technologies.
- Experience with marketing automation and CRM platforms.
- Knowledge of accessibility standards (WCAG).
- Experience with personalization, customer data, and digital experimentation programs.
- Project management certification or agile experience.
- Background in content creation and video editing, with an eye for visual storytelling that drives engagement and improves customer decision-making across the site.
- Understanding of Asian consumer behavior and digital ecosystems, with the ability to identify opportunities to serve future Asia-market audiences and support international growth initiatives.
- Experience sourcing, coordinating, and serving as point of contact for creators/influencers across social platforms (e.g., TikTok, Instagram, Facebook), including localized campaigns for markets such as RedNote and WeChat.
- Exposure to A/B testing and website optimization initiatives, including partnering with analytics/optimization leads to improve user experience and conversion performance.
CompetenciesEthics & IntegrityLeads with integrity, transparency, and professionalism; honors commitments; builds trust through consistent actions; upholds AmaWaterways' values and standards.
DependabilityTakes ownership of responsibilities; follows through on commitments; meets deadlines; communicates proactively when circumstances shift.
Judgment & Problem SolvingMakes timely, well-reasoned decisions; evaluates risks and alternatives; engages the right stakeholders to drive informed outcomes.
Collaboration & TeamworkPartners effectively across teams and functions; values diverse viewpoints; build trust; advances shared goals and collective success.
Communication Communicates clearly and thoughtfully; adapts messaging; listens actively; presents ideas with confidence and purpose.
