Demand Generation

Rime Labs

• $205K — $245K *
Business Services
Less than 5 years of experience
Job Overview by Ladders

Qualifications

  • 5+ years of experience in B2B demand generation at a high-growth company
  • Proven track record of building effective demand functions
  • Expertise in targeting technical and business buyers, particularly in product and engineering roles
  • Strong analytical skills to measure and optimize marketing channels
  • Experience with account-based marketing (ABM) strategies
  • Ability to collaborate effectively with cross-functional teams

Responsibilities

  • Build and manage Rime's demand generation engine aligned with revenue targets
  • Identify and create content that resonates with VPs of Product and technical builders
  • Optimize presence in AI answer engines and relevant search platforms
  • Develop marketing strategies in partnership with founders and product leaders
  • Collaborate with sales on creative ABM campaigns to enhance brand differentiation
  • Shape and support the execution of the events strategy

Benefits

  • Hybrid work model in the SF Bay Area
  • Opportunity to work closely with a passionate and innovative team
  • Collaborative office environment
  • Focus on experimentation and continuous improvement
  • Engagement with cutting-edge AI technology
Full Job Description
SF Bay Area (hybrid)

Salary range: $205,000-$245,000

Reports to: VP of Marketing

The role

Rime builds conversational voice models for customer-obsessed brands around the world. We're a company with a foundation of expertise created out of a passion for speech and how AI can improve the human experience .

We're building a marketing team that can tell our unique story, in a compelling way. Your job is to make sure the right buyers see that story, at the right moment, in the right place, again and again, until Rime is the obvious choice.

The perfect candidate for this role has deep knowledge of how to find and win our technical and business buyer (product, engineering leaders) with a thirst for experimentation. You know how to find out where our buyers hang out, what they read, what they trust and how they respond to different mediums. And you know how to prove what works and where to invest. You need to be an expert in B2B, complete buying committee demand generation.

What you'll do
  • Build and run Rime's demand engine, from the first touch to qualified pipeline, working backward from our revenue targets.
  • Know what resonates with our buyers, VPs of Product and technical builders at fast-growing customer obsessed brands, and the developers who influence them. Choose the format, length, tone, and channel for each, and orchestrate the sequence of touches that moves them.
  • Win in AI answer engines, and with all search that matters. Our buyers ask LLMs before they ask Google, and we must show up in those answers in a very compelling way.
  • Drive the strategy and partner with founders, product leaders and PMMs for exactly what we need.
  • Run ABM with input from our sales team, collaborating on creative campaigns to differentiate the Rime brand and to build the Rime pipeline of opportunities.
  • Shape our events strategy and help our field marketing lead execute brilliantly, without owning events yourself.

Who you are
  • Your experience matters. Not the years, but the impact. You've built a proven demand function from the ground up at a high-growth B2B company supported by a strong pipeline you created.
  • You're dynamic. You treat channels like systems: you test, measure, and tune them relentlessly.
  • You're scrappy. You can think of and execute on ways to get more than its fair share of attention for every dollar spent.
  • You're inspirational. You can walk into a room and make people believe in the plan, then show them it's working.
  • You're curious. You don't settle for the status quo and want to push the boundaries.
  • You're a team player. You know that you can only succeed as a team, and you want to collaborate in person at the Rime office a couple of days a week.
  • You want to work closely with the rest of the team in Rime's San Francisco office.

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