Demand Generation Manager

Wallarm • $95K — $115K *

Austin, TX 78745In-Person

Enterprise Technology

5 - 7 years of experience

Today

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Job Overview by Ladders

Qualifications

5+ years in B2B demand generation or marketing programs, ideally with technical audiences
Hands-on experience with AI tools in marketing
Proven track record of connecting webinars/events to pipeline
Familiarity with marketing automation platforms (HubSpot, Marketo, Pardot) and Salesforce
Experience in achieving pipeline or opportunity goals
Collaborative mindset for cross-team processes
Strong writing skills for emails and landing pages

Responsibilities

Lead the webinar program, overseeing content, promotion, and follow-up
Collaborate with AEs to convert events into pipeline opportunities
Refine lead management processes and agreements with sales
Develop and test nurture email journeys for leads not ready to engage
Enhance owned channels including email, landing pages, and social media
Manage marketing automation systems and ensure data quality
Report on pipeline performance and provide updates to leadership

Benefits

Remote work flexibility within the US
Paid time off
Health insurance coverage
Provision of work equipment
Opportunity to influence a growing marketing function

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Full Job Description

What you'll do

Lead our webinar program. The Product Marketing Manager leads content and speakers; you'll guide promotion, registration, production, on-demand distribution and follow-up.
Turn events into pipeline. Partner with AEs to set meetings before events, provide timely, tailored follow-up afterward, and help us understand the return on each event.
Shape lead management. Refine our lead scoring and routing, and work with sales on a shared agreement for how leads are handed off and followed up.
Build nurture programs. Create and test email journeys for contacts who aren't ready to talk with sales yet, using messaging developed with the Product Marketing Manager.
Grow our owned channels. Email, landing pages, website conversion paths, organic social and search fundamentals for what we publish.
Care for our marketing systems. Manage our marketing automation platform, its connection to our CRM, campaign tracking and data quality.
Share what's working. Report on pipeline by source and program, with a monthly update for marketing and sales leadership.

What success looks like in your first 6 months

Event and webinar leads reach the right AE quickly, with high-intent leads followed up within a day.
Marketing and sales share a clear, trusted view of which programs create pipeline.
Marketing-sourced pipeline reaches 50% of new pipeline.
The webinar program runs on a steady rhythm, with more attendees becoming opportunities over time.
Nurture programs bring contacts back into sales conversations.
Event investments are guided by pipeline data.

We believe that great candidates come from many backgrounds and career paths. If this role excites you but your experience doesn't match every point below, we'd still love to hear from you.

Experience in B2B demand generation, campaign or marketing programs roles, typically around five years, ideally with technical audiences in security, infrastructure or developer tools
Hands-on experience using AI tools in your day-to-day work
A track record of running recurring webinars or events and connecting them to pipeline
Comfort working in a marketing automation platform (HubSpot, Marketo or Pardot) and Salesforce, including lead scoring, routing and campaign tracking
Experience working toward pipeline or opportunity goals
A collaborative approach to working with sales and building shared processes across teams
Creativity in reaching audiences through owned channels, partners, co-hosted webinars and colleagues' networks
Clear, engaging writing for email and landing pages
Ability to travel to conferences and events as needed

Bonus points

Security or infrastructure industry experience
Familiarity with webinar platforms such as ON24, Goldcast or Zoom Webinars
Experience planning events
Co-marketing with cloud providers or channel partners

What we offer

Remote work anywhere in the US
Competitive salary.
Paid time off.
Health insurance.
Work equipment provided.
The opportunity to shape a growing marketing function and see the direct impact of your work

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About Wallarm

Wallarm is a cybersecurity company that provides solutions to protect web applications and APIs. The company was founded in 2013 and is headquartered in Tokyo, Japan. Wallarm's solutions include application security, vulnerability management, and compliance. The company serves a variety of industries, including finance, healthcare, and e-commerce. Wallarm has received funding from investors such as Y Combinator and Partech.

Learn more about Wallarm

Size

50 employees

Industry

Enterprise Technology

Founded

2013

* Ladders Estimates

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