Alternate locations: Jersey City, NJ (New Jersey); New York, NY (New York)
Role SummaryNew York Life Investment Management is seeking a Creative Director to lead and shape how the firm's visual identity and creative expression come to life across creative, digital, event, and client-facing experiences. This role will set the standard for design quality, visual storytelling, brand consistency, and production excellence across a global asset management business.
The Creative Director will join the team at an important moment as the firm activates a new brand system and elevates how its brand shows up for financial advisors, institutions, clients, prospects, partners, and employees. This leader will translate brand standards, investment expertise, audience insights, and business priorities into clear, sophisticated, and commercially relevant creative.
This is a hands-on creative leadership role for a senior design leader who can set direction, elevate standards, guide partners, and contribute directly to high-impact work when needed. The role requires strong creative judgment, practical production experience, and the ability to move work from concept through final delivery with precision and care.
What You'll Do- Lead creative direction and design execution for the firm's visual identity across campaigns, thought leadership, product and capability marketing, digital and social content, executive communications, events, activation experiences, and client-facing materials.
- Translate complex investment, market, and business content into compelling visual stories and design solutions that are clear, differentiated, accessible, and relevant to client needs.
- Provide hands-on art direction, design review, and design support for priority work, ensuring creative is visually strong, strategically grounded, compliant, and ready for market.
- Direct integrated creative from concept through final production, bringing strong production judgment across print, digital, presentation, video, event, experiential, and branded merchandise work.
- Shape event materials and activation experiences so the brand shows up consistently and memorably across conferences, sponsorships, meetings, and client engagements.
- Establish and maintain design standards, templates, systems, and creative resources that help teams execute with consistency, efficiency, and a high level of craft.
- Guide internal designers, writers, multimedia partners, agencies, freelancers, vendors, and production partners with clear, actionable creative direction.
- Partner with Brand, Product Marketing, Segment Marketing, Digital Marketing, Corporate Communications, Compliance, and senior leaders to align creative work with business priorities and audience needs.
- Present creative concepts and rationale to stakeholders, articulating how design choices support the brand, the audience, the channel, and the desired business outcome.
- Stay current on creative, design, production, accessibility, and emerging technology practices, including AI-enabled workflows and scalable content tools that can improve quality, speed, and impact.
What You'll Bring- 12+ years of experience in design leadership, creative direction, brand design, advertising, integrated marketing, or a related field, with experience leading creative teams or multidisciplinary creative work.
- A strong portfolio demonstrating elevated visual design, brand identity systems, art direction, visual storytelling, digital experiences, integrated campaigns, and creative execution across channels.
- Hands-on design expertise and strong proficiency in Adobe Creative Cloud, including InDesign, Illustrator, Photoshop, Acrobat, and related production tools.
- Strong production experience across print, digital, presentation, video, event, experiential, and branded merchandise work, including file preparation, vendor coordination, quality control, and final delivery standards.
- Deep understanding of design fundamentals, typography, visual hierarchy, accessibility, digital experience, brand systems, and integrated marketing best practices.
- Experience developing and maintaining design systems, templates, brand standards, and creative resources that enable consistent execution at scale.
- Working knowledge of Figma, collaborative design workflows, prototyping, and scaled-content platforms such as Canva or Adobe Express.
- Strong business judgment and the ability to balance creative ambition with commercial objectives, regulatory requirements, stakeholder input, timelines, budgets, and practical execution needs.
- Outstanding communication, presentation, and stakeholder management skills, with the ability to build trust and alignment with senior leaders and cross-functional partners.
- Experience in asset management, wealth management, institutional investing, B2B financial services, professional services, or another regulated industry strongly preferred.
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Job Level: LEVELMG2Pay TransparencySalary Range: $145,000-$170,000
Overtime eligible: Exempt
Discretionary bonus eligible: Yes
Sales bonus eligible: No
Actual base salary will be determined based on several factors but not limited to individual's experience, skills, qualifications, and job location. Additionally, employees are eligible for an annual discretionary bonus. In addition to base salary, employees may also be eligible to participate in an incentive program.
Our BenefitsWe provide a full package of benefits for employees - and have unique offerings for a modern workforce, including leave programs, adoption assistance, and student loan repayment programs. Based on feedback from our employees, we continue to refine and add benefits to our offering, so that you can flourish both inside and outside of work.Click hereto discover more about our comprehensive benefit options or visit our NYL Benefits Site.
Job Requisition ID: 94379
