About the role:The Creative Director is responsible for defining and scaling Liquid I.V.'s creative vision, brand identity and creative operating model. This leader will establish the systems, talent, agency partnerships and creative standards required to deliver best-in-class work at the speed and scale of a modern consumer brand.
Reporting into the VP of Marketing, this role leads both the internal creative organization and external creative agency ecosystem, ensuring every consumer touchpoint including integrated campaigns, retail, social content, innovation, packaging, digital commerce, and emerging platforms focused on building long-term brand equity while driving commercial performance.
The ideal candidate combines visionary creative leadership with operational rigor, balancing strategic brand stewardship with high-volume execution in a fast-paced, high-growth environment.
Functions and duties of this role include, but not limited to:Creative Vision - Translate brand positioning and business objectives into compelling visual storytelling and content systems.
- Continuously evolve the brand's creative expression to remain culturally relevant and visually differentiated.
Brand Systems & Creative Governance - Own Liquid I.V.'s visual identity, verbal expression, creative principles and brand standards
- Develop scalable brand systems, toolkits and creative guidelines that ensure consistency across internal teams, agency partners and global markets
- Build enduing creative assets that increase efficiency while strengthening long-term brand equity
Creative Ecosystem Leadership - Design and lead a hybrid creative operating model balancing internal capabilities with external agency partners
- Determine the appropriate execution model for every initiative based on strategic importance, speed, specialization and scale
- Lead agency selection, scopes of work, creative evaluations and ongoing performance management
- Ensure seamless collaboration across in-house teams, production partners and creative agencies to maximize efficiency without sacrificing quality
- Build scalable workflows that eliminate duplicated work and accelerate creative delivery
Campaign & Launch Leadership - Lead the creative development and execution of all Tier campaigns, product launches, and innovation initiatives.
- Oversee the creation of fully integrated asset ecosystems, including retail displays, POS materials, paid and organic social, performance creative, PDP imagery, email, and D2C content.
- Direct large-scale campaign toolkits to ensure global scalability and market adaptability.
- Partner with Integrated Marketing and Brand teams to ensure cohesive storytelling across digital, retail, and experiential touchpoints.
Portfolio, Packaging & Innovation Design - Develop cohesive creative systems across multiple product paltforms and innovation pipelines
- Ensure each product platform has a distinct role within the broader brand architecture while maintaining one unified brand identity
- Oversee all packaging design for new and existing products, ensuring alignment with brand identity, regulatory requirements, and market trends.
- Direct the development of renders and visualization assets for innovation research, commercialization, and sell-in presentations.
- Ensure packaging remains a competitive advantage through impactful shelf presence and clear consumer communication.
Content Studio & Social-first Creative - Develop platform-native creative strategies across Instagram, YouTube, TikTok, retail media and emerging platforms
- Balance campaign-level storytelling with always-on content production
- Partner closely with Social, Influencer, and Performance Marketing to ensure creative is optimized for engagement and business performance
Digital, E-Commerce & Performance Creative - Guide the development of conversion-driven creative assets for D2C, eCommerce, and omni-channel platforms.
- Ensure PDP imagery, performance marketing assets, and digital content meet best-in-class standards for both brand storytelling and commercial effectiveness.
- Partner with performance and analytics teams to leverage data insights that inform creative optimization and testing strategies.
Team Leadership & Organizational Development - Lead, mentor, and inspire a multidisciplinary in-house creative team across art direction, packaging and digital design, copy, and production.
- Establish clear creative processes, workflows, and quality control standards to support scale and efficiency.
- Foster a highly collaborative creative culture centered around curiosity, feedback and continuous improvement
- Establish KPIs and creative performance metrics to evaluate impact and inform future strategy.
- Provide regular coaching, performance feedback, and professional development opportunities.
Cross-Functional Collaboration & Operational Excellence - Partner closely with senior leadership to align creative strategy with broader business objectives.
- Build a culture of transparency, accountability and partnerships across Marketing, Innovation, Media, Sales, Ecomm and Insights
- Design workflows that enable the volume, variety and speed across multiple business priorities
- Build team structures, roles and resource models that optimize creative output
- Balance internal capacity with external partners to maximize efficiency
Qualifications:The successful candidate will have the following qualifications:
- 10+ years of progressive experience in creative leadership roles, preferably within consumer goods, health and wellness, beverage, or lifestyle brands.
- Proven experience leading high-performing in-house creative teams in a fast-paced, multi-channel environment.
- Strong portfolio demonstrating excellence in art direction, brand identity systems, packaging design, and integrated campaign execution.
- Deep understanding of digital marketing ecosystems, eCommerce platforms, and performance-driven creative development.
- Strong strategic thinking and problem-solving skills, with the ability to connect creative decisions to business impact.
- Experience leading hybrid in-house and agency creative ecosytems
- Deep understanding of social-first creative, creator ecosystems and platform-native storytelling
- Experience leading packaging, innovation and brand identity systems
- Strong understanding of DTC, retail, shopper marketing and omnichannel creative
- Demonstrated ability to manage multiple large-scale projects simultaneously while maintaining exceptional quality standards.
- Exceptional communication skills and executive presence, with the ability to influence senior leadership and cross-functional stakeholders.
- Bachelor's degree in Design, Fine Arts, Marketing, or a related field; advanced degree preferred.
Success in the First 12 Months:
- Establish a unified creative operating model across internal teams and agency partners
- Launch a scalable brand identity and creative toolkit used across all consumer touchpoints
- Improve creative consistency and speed while strengthening cross-functional collaboration
- Elevate Liquid I.V.'s creative through distinctive, culturally relevant work that drives both brand equity and business growth
What We Give:- 100% company-paid medical, dental and vision insurance for employees (PPO, HMO and Kaiser options).
- A 401k plan with company match, short and long-term disability coverage.
- A generous PTO and sick policy that includes 13+ paid annual holidays.
- Wellness classes (fitness, mental health, nutrition, finance, etc.).
- An Employee Assistance Program, including membership for guided meditation for all employees.
- Monthly tech and wellness reimbursement.
- An infinite supply of Liquid I.V. for endless hydration!
Work Environment:- This role is HYBRID (El Segundo, Ca). Candidates must be authorized to work in the United States without sponsorship.
The compensation band for this position is
$154,700 - $232,100 annually. The exact salary is determined by various factors including experience, skills, education, geographic location, internal company equity, and budget. The listed range is applicable only to the annual base salary and does not include additional perks, benefits, or applicable bonus eligibility comprising the total compensation package.
