About the Role:Cantina is looking for a Creative Director to own creative direction across original content, performance advertising, brand campaigns, and product storytelling. This is a hands-on role: you'll come up with the concept, write the script, generate assets, work through the edit, and keep pushing until it lands.
Some days you'll direct a small team, and some days you'll make the whole thing yourself.
What You'll Do:- Own creative direction across original content, performance advertising, brand campaigns, and product storytelling, defining our brand voice and making it recognizable everywhere.
- Turn product capabilities into concepts people actually want to watch, share, and try for themselves.
- Recruit and lead a team of 10 to 25 creatives, including creative directors, video editors, motion designers, visual designers, copywriters, screenwriters, producers, and AI filmmakers.
- Develop and produce video creative for paid social, organic social, product launches, and brand campaigns.
- Turn a product feature or consumer insight into a great hook, a clear story, and a reason to try Cantina.
- Write briefs, scripts, and treatments, build storyboards, and direct editors, designers, creators, and AI filmmakers.
- Make things yourself: cut video, create motion graphics, generate characters and scenes, experiment with voice and sound, and take concepts through to finished assets.
- Build performance creative testing plans with the growth team, testing concepts, hooks, offers, and calls to action, then using the results to decide what to make next.
- Develop platform-native creative with the right pacing, framing, captions, and aspect ratios for each placement.
- Keep a steady pipeline of fresh ideas and turn winning concepts into repeatable formats without running them into the ground.
What You'll Bring:- A strong portfolio of video creative, including performance advertising with measurable results.
- Great storytelling instincts: you know how to establish a character, create tension, and deliver a payoff in very little time.
- Hands-on proficiency with video editing and motion design tools.
- Experience directing small creative teams and giving clear, actionable feedback.
- An understanding of creative metrics like hook rate, hold rate, CTR, CVR, and CPA, and how to use them to improve the work.
- Practical experience with AI image, video, and audio production, including the iteration it takes to get a usable result.
- Speed, taste, and a willingness to try something strange if the idea is good.
Compensation:The anticipated annual base salary range for this role is between $250,000-$350,000. When determining compensation, a number of factors will be considered, including skills, experience, job scope, location, and competitive compensation market data.
Benefits:- Competitive salary and generous company equity
- Medical, dental, and vision insurance - 99.99% of premiums covered by Cantina
- 42 days of paid time off, including:
- 15 PTO days
- 10 sick days
- 15 company holidays
- 2 floating holidays
- Generous parental leave & fertility support
- 401(k) retirement savings plan
- Lifestyle spending account - $500/month to use however you'd like
- Complimentary lunch and snacks for in-office employees
- One Medical membership, and more!
