The Communications Advisor, Digital Communications & Website Management manages the organization's Drupal website, intranet, and other digital communication platforms and channels. Acting as webmaster, the Advisor is responsibility for their day-to-day operation, the development, editing, publishing, and maintaining of accurate, accessible, and user-focused content aligned with organizational priorities, usability, governance, and continuous improvement.
Your Key Contributions:- Manage digital platforms: Manage the organization's Drupal website including pages, documents, images, links forms, navigation, metadata and user permissions.
- Create content: Write, edit and publish web content, electronic newsletters, social media posts, stakeholder notices and other digital communications.
- Translate complex information: Translate complex regulatory, legislative and technical information into clear, plain-language content. Apply best practices in UX design to ensure site navigation and content organization is user focused based on existing principles and TSSA's unique customer base.
- Coordinate content reviews: Coordinate content reviews and approvals with subject-matter experts.
- Optimize content discoverability: Apply search-engine optimization and AI-discoverability practices to help users and authorized search and AI services find, understand and accurately represent public website content.
- Maintain website governance: Maintain website governance, publishing procedures, content inventories and review schedules.
- Coordinate technical support: Coordinate website enhancements, upgrades and technical support with information technology, Drupal developers and vendors.
- Test website functionality: Test website changes, online forms, links and other functionality before release.
- Monitor website performance: Monitor website analytics, search data, and user feedback to identify issues and trends, and recommend improvements to content, navigation, and usability.
- Provide digital communications support: Provide digital communications advice, quality-control review and publishing support to internal clients.
- Support urgent communications: Support urgent notices, regulatory updates and corporate or emergency communications as required.
- Manage social media strategy: Oversee social media strategy and content calendar, creating social content and advising on social strategies as required.
- Manage vendor relationships: Responsible for the relationship with external Drupal vendor and with internal IT department.
Your Qualifications & Key Strengths:Education:- Degree or diploma in Communications, English, Journalism, Public Relations, Digital Media, Marketing, or a related field, or an equivalent of education and experience.
Experience:- Three to five years of relevant communications experience, including responsibility for managing corporate websites and intranets.
- Experience using Drupal or a comparable content-management system.
- Experience using Adobe Creative Suite, Canva and other digital content and asset management tools.
- Experience in a regulatory, government, public-sector, non-profit or similarly controlled and complex environment is considered an asset.
Knowledge & Skills:- Excellent writing, editing proofreading and plain-language content development skills.
- Proficiency with CMS platforms (e.g., Drupal, SharePoint), Google Analytics, and digital governance frameworks.
- Understanding of web governance, usability, information architecture, metadata, search-engine optimization, AI discoverability and web analytics.
- Working knowledge of website indexing and crawler controls, including sitemaps, structured data, and related privacy and security considerations.
- Knowledge of digital accessibility requirements including (AODA), WCAG, user experience (UX), SEO, and digital communications best practices.
- Awareness of privacy, copyright, records-management and cybersecurity requirements.
- Ability to develop audience-focused communications strategies while balancing business priorities and risks.
- Demonstrated sound judgment and strong attention to detail, with excellent organizational, problem-solving and project-management skills.
- Experience using Adobe Creative Suite, Canva, Jira and other digital content and asset management tools.
- Ability to manage competing priorities and work effectively with technical and non-technical stakeholders.
- Excellent collaboration and stakeholder management skills, with experience working across business teams and external vendors.
- Experience in graphic design, video production, or multimedia content creation experience is considered an asset.
Helpful Information That Matters:Hiring Range Details: The hiring range for this role is $80,741- $100,927. The annual salary may vary within this range depending on a number of factors, including the candidate's qualifications.
Fostering a Strong Safety Culture: TSSA has earned the 5-Star Safety Cultures Award from Canadian Occupational Safety magazine for five consecutive years ([redacted]). For more information on TSSA and our values, please visit TSSA Careers.
Posting Details: This job posting is for an existing vacancy within TSSA. We are actively seeking a qualified candidate to fill the current position. We encourage all interested applicants to apply. TSSA uses AI to support the screening of pre-screening question responses. Even if an application is flagged by the system, our team endeavours to review all candidates' qualifications and experience.
