Toronto
Tillotts Pharma Canada
Chemistry / Pharma / Biotechnology
80% - 100%
Commercial Leader 80% - 100%You will be the strategic bridge between sales and marketing. You will lead the development and execution of brand strategies, ensuring our product positioning effectively resonates with Canadian healthcare professionals (HCPs) while equipping our (internal and/or outsourced) sales team to drive revenue and market share.
Your key responsibilities - Develop and execute annual brand plans, promotional campaigns and multi-channel marketing strategies
- Align local execution by adapting global marketing campaigns, brand messaging and clinical support for the Canadian market
- Ensure all marketing materials, product positioning and advertising follow the spirit of the PAAB Code of Conduct and Innovative Medicines Canada (IMC) guidelines
- Analyze market trends, competitor activities and Canadian reimbursement landscape
- Manage marketing budgets and optimize return on investment (ROI)
- Align sales execution directly with marketing brand priorities
- Co-travel with field teams monthly to gather insights and coach performance linked to brand priorities and agreed to KPI's
- Lead sales forecasting, influence territory design and goal setting initiatives
- Organize and lead the management of national and provincial conference activities to achieve commercial objectives
Who you are - Education background: Bachelor's degree in Business Administration, Life Sciences or a related field
- Minimum 7 years of Canadian Pharmaceutical industry experience
- Direct pharmaceutical field sales experience
- Direct pharmaceutical product / brand marketing experience
- Knowledge of the local regulation (PAAB Code of Conduct and Innovative Medicines Canada (IMC) guidelines)
- Fluency in utilizing IQVIA data for insights and performance tracking
- Ability to manage complex team setups / partnerships
- Bilingualism (English and French) is preferred for national coverage
What we offer - The opportunity to contribute to the set-up of a new affiliate, of a modern, dynamic, international pharma company.
- A role that reports to Canadian Managing Director
- A flexible workplace
Tillotts Pharma Canada
M1B bis M9W Toronto
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