PURPOSE AND SCOPE:The Clinical Marketing Manager is strategic clinical partner within Product Management team and serves as the clinical voice of the customer within the Dialyzers Product Management team, bridging clinical practice, product development and commercial execution.
The role is responsible for translating unmet clinical needs into product requirements, engaging healthcare professionals (HCPs) and key opinion leaders (KOLs), clinical staff and enabling successful product launches, clinical adoption and sustained market penetration throughout the product lifecycle.
PRINCIPAL DUTIES AND RESPONSIBILITIES:- Represent the clinical voice of the customer throughout the product lifecycle, ensuring clinical needs are reflected in product strategy and development.
- Translate unmet clinical needs, treatment practices and workflow insights into actionable product requirements in collaboration with Product Management and R&D.
- Build and maintain strong relationships with nephrologists, dialysis nurses, healthcare professionals (HCPs) and key opinion leaders (KOLs).
- Gather clinical insights and market feedback, competitive trends to identify opportunities for product innovation, differentiation and lifecycle improvements.
- Support clinical evaluations, usability assessments and early-user experience programs for new product launches in collaboration with relevant functions.
- Drive clinical readiness for new product launches, ensuring alignment between Product Management, Marketing and Commercial teams.
- Develop and support clinical transition strategies to facilitate migration from existing to next-generation products. Partner with regional commercial teams to address clinical adoption barriers and support market penetration.
- Contribute to evidence-based clinical value propositions, product positioning and marketing communication.
- Drive post-launch clinical adoption and product utilization through HCP engagement, education and training initiatives.
- Monitor post-launch clinical feedback, customer experience and adoption trends to
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- Collaborate cross-functionally with Product Management, R&D, Medical Affairs, Regulatory, Quality and Commercial teams to ensure successful product lifecycle management.
Additional responsibilities may include focusing on one or more departments or locations.
PHYSICAL DEMANDS AND WORKING CONDITIONS:
- The physical demands and work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this job. Reasonable accommodation may be made to enable individuals with disabilities to perform the essential functions.
- Most work to be performed in corporate/office settings (company and/or customer).
- Travel (up to 20%) will be required in order to conduct business with sales representatives visiting customers at their clinics, at company manufacturing sites (meetings, tours of operations), and at renal industry trade shows (some light support for set-up and tear-down may be required).
EXPERIENCE AND REQUIRED SKILLS: - Bachelor of Science in Nursing (BSN). Additional education in business administration, healthcare management or marketing preferred.
- Minimum 10+ years of related experience.
- Experience in clinical marketing, medical devices, clinical education or new product introduction.
- Deep therapy-area knowledge in dialysis or renal care. Established professional relationships within the US nephrology and dialysis community.
- Experience supporting clinical adoption, product transitions or clinical technology implementation.
- Excellent verbal, presentation and written communication skills in English.
If your location allows for pay/benefit transparency, please click the link below to request further information on this position. pay Transparency Request Form
The rate of pay for this position will depend on the successful candidate's work location and qualifications, including relevant education, work experience, skills, and competencies.
This position offers a comprehensive benefits package including medical, dental, and vision insurance, a 401(k) with company match, paid time off, parental leave and potential for performance-based bonuses depending on company and individual performance.
Fresenius Medical Care maintains a drug-free workplace in accordance with applicable federal and state laws.
