Summary: The Chief Growth Officer (CGO) is a member of the executive leadership team responsible for the growth of Houston Hospice and its affiliates. The CGO is accountable for Average Daily Census (ADC) growth, referral development, market expansion, brand presence, community access, and future business-development initiatives, including growth through acquisitions and affiliations. The CGO leads Sales, Marketing, Partnerships, and works across Clinical Operations, Intake, Finance, and Philanthropy to ensure growth is sustainable, compliant, and consistent with the mission.
Qualifications: Education/Certifications/Licenses- Bachelor's degree in Business Administration, Healthcare Administration, Marketing, or a related field required.
- Master's degree (MBA, MHA, or related), preferred
Experience- 10+ years of progressive leadership in healthcare growth, business development, or strategy, including 5+ years at the senior executive level; demonstrated enterprise growth results; experience leading sales and marketing teams.
- Preferred: Executive experience in hospice, palliative care, or post-acute care; acquisition, affiliation, or market-entry experience; nonprofit healthcare experience.
Special Skills/Equipment- Strategic planning, market analysis, and growth forecasting.
- Financial and business acumen, including ROI and business-case development.
- Healthcare sales leadership, CRM, and sales analytics.
- Brand strategy and marketing leadership.
- Knowledge of healthcare fraud and abuse laws and hospice regulations.
- Ability to influence across departments and build executive-level partnerships.
- Excellent written, verbal, and presentation skills, including with boards.
Duties/Responsibilities:Growth Strategy and ADC- Develops and executes a multi-year enterprise growth strategy aligned with the strategic plan, financial plan, and workforce plan.
- Establishes annual ADC, admissions, and market targets and cascades goals to contributing departments.
- Maintains growth forecasts and an enterprise growth scorecard; reports results to the CEO, executive team, and board.
- Partners with Clinical Operations and Intake to improve referral-to-admission conversion and ensure capacity supports growth.
Referral Development and Sales Leadership- Directs the Sales team, supporting structure, territories, goals, incentive design, and performance management.
- Develops strategies to grow relationships with hospitals, physicians, skilled nursing and assisted living communities, home health agencies, payers, and community organizations.
- Identifies referral leakage and underdeveloped accounts and implements targeted account plans.
Market Expansion- Conducts market and competitive analysis to identify expansion opportunities, including acquisition and affiliation targets.
- Prepares market-entry business cases with CEO and supports due diligence with executive team.
- Leads growth integration in new and acquired markets, including referral relationships, sales alignment, and brand transition.
Brand Presence and Community Access- Directs Marketing and Communications and maintains a consistent Houston Hospice brand across all markets.
- Develops outreach and education that expand access for underserved populations and encourage earlier hospice referrals.
- Represents Houston Hospice at healthcare, civic, and professional events, and partners with Philanthropy on community initiatives.
Other Responsibilities- Ensures all growth, referral, and marketing activities comply with the Anti-Kickback Statute, Stark Law, and hospice eligibility and marketing regulations.
- Identifies and evaluates new programs, service lines, partnerships, and payer models.
- Communicate with empathy, patience, professionalism, and respect, especially when assisting individuals who may be distressed, grieving, or unfamiliar with hospice services.
- Trains and provide guidance to volunteers and interns, as assigned.
- Understands the sensitivity of confidential information and the ability to handle information properly.
- Understands and adheres to organizational privacy practices and the compliance program.
- Assists in providing services that foster the organization's mission, values, vision and goals.
- Performs other job duties as required and/or requested by management.
Degree of Travel: Frequent; local and regional travel throughout the organization's service area is required to attend referral source meetings, community and networking events, strategic partnership meetings, organizational meetings, and other business development activities. Occasional overnight or out-of-area travel may be required. Reliable transportation is required.
Degree of Disruption to Routine/Overtime: Disruption to routine is common due to changing organizational priorities, business development opportunities, community events, referral partner needs, and executive responsibilities. The position requires flexibility in scheduling and may occasionally require work outside of normal business hours, including early mornings, evenings, or weekends for community events, meetings, and organizational activities.
Safety Hazards on the Job: Periods of prolonged sitting, standing, walking, and driving may occur. Travel to healthcare facilities, community locations, and external business sites may result in exposure to varying environmental conditions. The position is not routinely expected to have direct exposure to clinical hazards.
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PHYSICAL REQUIREMENTS
KEY TO PHYSICAL DEMANDS, ENVIRONMENTAL CONDITIONS & HAZARDS AND EXPOSURES:
Occasionally = 1%-33% of work time
Frequently = 34%-66% of work time
Continually = 67% -100% of work time
Sit Frequently
Stand, Walk, Bend/Stoop Frequently
Squat Crawl, Climb, Reach Above Shoulder Level Occasionally
Kneel, Balance Occasionally
Lift, Carry, Push, Pull:Up to 20 lbs. Occasionally
Must Be Able To:See, Hear, Speak, Use one hand, Use both hands Frequently
Involves Being:Inside Frequently
Outside Frequently
Exposed to Temperatures & Conditions:32 Degrees F and less Occasionally
100 Degrees F and more Occasionally
Wet and Humid Conditions Occasionally
Noise and Vibrations Occasionally
Fumes and Dust Occasionally
Exposed to Hazards & Exposures:Infectious Waste Never
Toxic Chemicals Never
Needles/Body Fluids Never
Radiation and Chemotherapeutics Never
