Job SummaryUnder general direction, the Manager, Brand Activation & Engagement ensures success of B2B marketing strategies, programs and initiatives that contribute to sales growth objectives. This role leads a team that builds and maintains a calendar of brand activities, analyzes previous campaigns' success and educates customers through brand-driven activations. This leader will set clear goals and defines the strategy to reach goals, leverages key learning/KPIs.
Key ResponsibilitiesStrategy/Sales Growth- Leads development of a yearly cross-functional calendar that outlines time periods of focus and clearly defines thematic support.
- Works cross-functionally with Sales Effectiveness, Owned and Independent Distributor Operations, Product and Brand teams to develop marketing and sales strategies to maintain/grow existing Dealers and attract new Dealers, with the ultimate goal of driving unit sales.
- Provides strategic thinking, actionable insights and marketing recommendations that contributes to sales growth objectives.
- Strategy and management of rewards platform designed for Dealer retention
- Directly responsible for strategizing and developing an overall integrated marketing approach and overseeing each piece from idea to execution (brief, implementation, tracking, communication and successful completion).
- Integrated Marketing campaigns include digital video, print, POP, email, incentives, etc.
Cross-Functional Influencing/Partnering- Inspires in-house agency partners and brand teams to develop growth-oriented marketing solutions grounded in insights; crafts strong marketing briefs and shepherd creative projects to deliver on account needs.
- Collaborates cross-functionally with Interstate Batteries' Commercial Marketing, Operations, Category Management, Insights/Strategy and Internal Communications teams to identify insights and sell in and successfully activate programming.
- Offers marketing strategy and support to the New Business Development team as opportunities arise.
- Works with Product team to maintain sales collateral inventory and proactively develops new materials.
- Partners with Sponsorship team to provide input on Automotive Aftermarket Products Expo (AAPEX) Trade Show planning, development and logistics.
Analysis/Budgeting- Ensures marketing programs have clear and measurable success metrics, championing a "test and learn" optimization approach, including post-program audits. Provides analysis of marketing plan results while providing recommendations and thought leadership to optimize future programming.
- Identifies resources required to activate programs and initiatives that drive battery sales and deliver on the annual plan.
- Responsible for multiple fiscal year marketing budgets and ROI for spend. Works within budgets to maximize efforts, stretching dollars for impact.
- Other related duties as assigned.
Qualifications- Bachelor's Degree from an accredited college or university required. BBA in Business or Marketing preferred; MBA-preferred with at least 8+ years of relevant experience.
- Strategic thought leadership with strong ability to influence and collaborate across functions.
- Strong analytical skills with the ability to translate data, financials, consumer and marketplace insights into actionable customer recommendations.
- Great people management skills and ability to guide and lead multiple direct reports.
- Excellent project management skills, capable of managing multiple projects and deadlines simultaneously.
- Strong verbal and written communications with ability to persuasively sell.
- Ability to thrive with a high sense of urgency and self-initiative in a rapidly moving environment.
- Strong Marketing acumen; agency management required.
Scope Data- Works cross-functionally with multiple teams to ensure successful brand activation and engagement.
- Dealer retention and growth.
- SME on Local Dealer experience.
- Manages a team of direct reports.
Work Environment- Ability to sustain posture in a seated position for prolonged periods of time.
- Regularly required to use hands to grasp or handle, talk and hear, stand and walk.
- Specific vision abilities include close vision, depth perception and ability to adjust focus.
- Ability to occasionally lift and/or move 20+ lbs.
- Prolonged use of personal computer & telephone.
Note: We do not accept resumes from headhunters, placement agencies, or other suppliers that have not signed a formal agreement with us.
