Duties and Responsibilities- Spearhead, execute and manage insurance product marketing initiatives across a mix of marketing mediums, such as but not limited to product promotional campaigns, technical thought leadership, product-specific sales collateral and support, and conferences, events and sponsorships.
- Specifically, work with line of business and distribution stakeholders, and the broader marketing communication team to understand business goals, and to develop and execute supporting strategies to drive production.
- Support business development and distribution plans as requested by local leadership.
- Approach and execute initiatives holistically, ensuring all elements of the marketing mix are considered for maximum impact.
- Source and manage vendors (graphic design, printers, PR, merchandise, etc.) to conceptualize and execute initiatives.
- Adhere to brand and process standards, including collaboration with legal and compliance on campaigns and communications where necessary.
Knowledge, skills and abilities requirements- Bachelor's degree in marketing, communications or business required.
- 7 - 10+ years' experience in a generalist B2B marketing capacity, ideally with several years' experience owning the marketing agenda within a business.
- Insurance marketing experience preferred with a strong knowledge of commercial insurance products.
- Native English written and verbal communication skills essential.
- Excellent track record leading brand and communications initiatives, able to generate campaign ideas and creative propositions.
- Demonstrated skills across the full marketing mix.
- Self-starter, strong organizational project management skills and ability to function independently with limited resources.
- Comfortable getting hands-on, delivering and executing copy, collaterals and events, where required.
- Superior negotiation, influencing, presentation and sales/marketing skills.
- Must be able to simultaneously manage multiple priorities and demands.
The salary range for this role is between:
$120,000 - $150,000
The below annualized base pay range is a broad range based on analysis of similar positions in the market. The actual base pay for the position may be above or below he listed range and determined by a number of considerations, including but now limited to complexity, location, and scope of the role, along with experience, skills, education, training, and other conditions of employment. Base salary represents one compensation of Allied World comprehensive total reward package, which may also include annual incentive compensation rewards.
Our generous benefits package includes: Health, Dental and Disability Insurance, a company match 401k plan, and Group Term Life Insurance.
Working at Allied WorldOur team of over 1,650 professionals has deep expertise in the industry. They enjoy their work, and many have served for several years. This is what you can expect when you join us:
• Instant membership in the Allied World - a global network of colleagues who will support your career journey
• A manager who will help you build your career through a structured coaching program
• Access to a full suite of learning and development tools and resources
Global PresenceHeadquartered in Bermuda, Allied World has offices in Atlanta, Boston, Brisbane, Chicago, Costa Mesa, Dallas, Dublin, Farmington (CT), Hong Kong, Houston, London, Los Angeles, Malaysia, Manchester, Miami, Nashville, New Jersey, New York, Philadelphia, San Francisco, Singapore, Sydney, Switzerland and Toronto. We strive to provide exceptional service to our clients and distribution partners.
