Senior Manager, Women’s Sports & Portfolio Innovation

Senior Manager, Women's Sports & Portfolio Innovation

Location: Hybrid, 3 days per week onsite. Corporate offices in Bethesda, MD or Manhattan, NY.

Reports To: Sr. Director, Sports & Experiential Marketing

Travel: Approximately 20%, including occasional weekend and off-hours commitments

Within Marketing at GEICO, women's sports is one of the fastest-growing, highest-attention spaces in marketing today. Getting in early and getting it right is a real competitive advantage and a must-do.

The Senior Manager, Women's Sports & Portfolio Innovation owns this practice area end to end: building GEICO's women's sports strategy from the ground up, redesigning the long-lead sponsorship portfolio roadmap, and serving as the primary steward for key sponsorships and talent relationships. This is not a single sponsorship to manage — it's a practice area to build, with its own strategy, investment framework, and multi-year roadmap.

This role requires someone who has already built or led a sports or sponsorship practice of comparable scope — not someone stepping into practice leadership for the first time. If you've built this kind of portfolio before and want to do it again at one of the most recognized brands in the country, this is that opportunity.

The Marketing organization at GEICO is guided by a clear set of principles: we hire the best at every level and invest in developing them. We believe that strategy comes before action — if we don't know why we're doing something, we don't do it. We bring the same care and accountability to how we spend resources as we would if it were our own business. And when there are challenges, we face them directly and collectively. Leaders in this organization are expected to bring that same mindset to their teams.

Practice Strategy & Architecture

• Own the vision, design, launch, and execution of GEICO's women's sports strategy from the ground up

• Create purpose-driven, high-impact partnerships that resonate with diverse audiences and drive measurable brand lift

• Integrate women's sports partnerships across GEICO's external marketing ecosystem, local marketing efforts, and internal associate engagement

Campaign Leadership & Storytelling

• Lead ideation and execution for high-impact, consumer-focused campaigns across women's sports

• Shape authentic brand storytelling that elevates athletes, fans, and the GEICO brand together

Partnership Stewardship

• Serve as primary steward and relationship lead for key women's sports sponsorships and talent agreements

• Ensure contractual obligations are met while maximizing ROI on every partnership

• Monitor the women's sports ecosystem — league expansion, ownership models, media platforms — to position GEICO ahead of the market

Portfolio & Investment Strategy

• Build a multi-year portfolio roadmap that balances foundational partnerships with emerging opportunities and forward-looking bets

• Anticipate rights cycles, growth curves, and emerging technology shifts that affect portfolio decisions

• Establish clear investment guardrails, workflows, and decision frameworks to guide portfolio growth

• Translate long-range strategy into annual planning, activation roadmaps, and budget requirements, advising leadership directly on trade-offs and growth opportunities

• Build a disciplined test-and-scale framework to pilot new leagues, formats, platforms, and talent, and rapidly expand what works

• Have already built or led a sports, sponsorship, or experiential practice of comparable scope — not just supported one — and can point to the portfolio you built and the results it drove

• Have managed multi-year sponsorship portfolios at scale, including the investment frameworks and decision criteria behind them

• Have negotiated and stewarded brand or talent ambassador deals from ideation through execution

• Can operationalize a practice area — designing the workflows, governance, and processes that let a new function scale, not just run individual campaigns

• Are energized by building something that doesn't exist yet, rather than optimizing something already established

• Have strong analytical instincts and can turn performance data into specific recommendations for brand and consumer impact

• Experience: 8+ years in sports and experiential marketing, with proven, demonstrable results building or leading a comparable sports, sponsorship, or partnership practice — not adjacent experiential or events experience

• Portfolio management: Direct, named ownership of multi-year sponsorship portfolios at scale, including both traditional and non-traditional women's sports partnerships

• Deal experience: Proven experience managing long- and short-term brand or talent ambassador deals from ideation through execution

• Cross-functional leadership: Experience managing multiple external agencies and internal partners across sports, experiential, media, analytics, and creative simultaneously

• Operational rigor: Demonstrated ability to operationalize a marketing practice — redesigning processes, workflows, and communications for scale

• Activation breadth: Ability to activate partnerships at both local and national levels

• Analytical fluency: Strong analytical skills with the ability to interpret performance data and uncover insights that drive brand and consumer impact

• Direct relationships within the women's sports ecosystem — leagues, teams, talent, or media platforms

• Experience building a practice area in a transformational or matrixed organization

• A track record of identifying and scaling emerging partnership formats ahead of broader market adoption

Annual Salary

The above annual salary range is a general guideline. Multiple factors are taken into consideration to arrive at the final hourly rate/ annual salary to be offered to the selected candidate. Factors include, but are not limited to, the scope and responsibilities of the role, the selected candidate’s work experience, education and training, the work location as well as market and business considerations.