Wide range of health and wellbeing benefits, including high-quality healthcare and parental leave.
Collaborative work culture that values diverse perspectives.
Impactful work supporting life-changing treatments for patients.
Full Job Description
Job Title: Associate Director, Media Strategy & Planning Location: Cambridge, MA
Main Responsibilities
Lead the development and evolution of the brand's media roadmap, audience framework, learning agenda, KPIs, annual channel plans, business objectives, and investment priorities across all indications.
Serve as the primary strategic media partner to the Brand Marketing teams across Dermatology, Respiratory, and Gastroenterology, actively participating in annual brand planning and translating brand strategies into integrated omnichannel media plans.
Oversee media budget allocation, forecasting, channel investment strategies, and performance against business objectives while identifying opportunities to improve efficiency and maximize return on investment.
Lead and manage the brand's Media Agency of Record (AOR), ensuring effective planning, execution, optimization, performance measurement, governance, and ongoing capability development.
Establish and communicate leading and lagging KPIs, measurement frameworks, and learning agendas that demonstrate media effectiveness, inform optimization decisions, and support franchise growth.
Partner closely with Data, Analytics, Insights, Omnichannel, Consumer Media, Search, and Brand teams to identify optimization opportunities, generate actionable recommendations, and ensure cohesive customer engagement strategies across channels.
Drive innovation through audience-first planning, advanced targeting strategies, emerging media technologies, and omnichannel engagement approaches that enhance customer experience and business outcomes.
Collaborate with Brand, Digital, Omnichannel Operations, Procurement, Legal, Finance, agency, and alliance stakeholders to ensure compliant, efficient, and effective execution of all media initiatives.
Stay current on healthcare media trends, measurement methodologies, targeting capabilities, and industry innovations, proactively identifying opportunities to strengthen the brand's media capabilities and competitive advantage.
Contribute to broader GTMC transformation initiatives by championing agile ways of working, standardization, continuous improvement, best-practice sharing, and the evolution from indication-based planning to specialist-centric engagement models.
About You
Basic Qualifications
Bachelor's degree required.
8+ years of experience in media strategy, digital marketing, media planning, performance marketing, omnichannel marketing, or related roles.
Pharmaceutical media experience required (brand side, agency side, or relevant consulting/pharma media experience considered).
Experience managing media agencies and cross-functional stakeholder relationships.
Both agency-side and brand-side experience.
Agency experience is strongly preferred.
MBA or advanced degree preferred.
Why choose us
Discover endless opportunities to grow your talent and drive your career, whether it's through a promotion or lateral move, at home or internationally.
Bring the miracles of science to life alongside a supportive, future-focused team.
Enjoy a thoughtful, well-crafted rewards package that recognizes your contribution and amplifies your impact.
Take good care of yourself and your family, with a wide range of health and wellbeing benefits including high-quality healthcare, prevention and wellness programs and at least 14 weeks' gender-neutral parental leave. Thrive in inclusive, high-performing teams where every role matters and every voice helps shape what's next.
Make an impact across borders and functions, collaborating with leaders to turn complex challenges into real-world solutions.
Make your work count by supporting a company that brings life-changing treatments to millions - and is committed to doing right by patients, communities, and the planet.
The salary range for this position is: $148.500,00 - $214.500,00
All compensation will be determined commensurate with demonstrated experience. Employees may be eligible to participate in Company employee benefit programs, and additional benefits information can be found here.
About Sanofi
Sanofi is a global pharmaceutical company that specializes in the research, development, and manufacturing of prescription drugs and vaccines. The company operates in over 170 countries and has a diverse portfolio of products that includes treatments for diabetes, cancer, cardiovascular disease, and rare diseases. Sanofi is committed to improving global health and has a strong focus on innovation and sustainability. The company has received numerous awards for its research and development efforts and is recognized as a leader in the pharmaceutical industry.
