This role is located in Somerville - We are a hybrid work environment and are in the office 3+ days/per week.

About the Role:

You own core industries end to end: the narrative, the campaigns, the content, the field intelligence, and the pipeline. You drive your respective go-to-market pod alongside sales, BDRs, and pre-sales. You are the lynchpin between your vertical and the commercial organization, continuously iterating on what resonates with target audiences, optimizing messaging and tactics, and owning the plan from strategy to pipeline, all without waiting on a hand-off. Tulip runs on the factory floors that make the cars, medicines, and devices the world depends on, and you decide how the next wave of those manufacturers hear about it. You have a high ceiling, are full of ideas, analytically rigorous, and wired to see your work drive real outcomes. You are comfortable using AI as part of how you work, and here you use it to produce, test, and iterate faster than a traditional team can.

What skills do I need?

• 5-7+ years of experience in go-to-market, strategy, product marketing, management consulting, or product management, with a record of owning outcomes rather than completing tasks.
• Deep domain knowledge in a technical industrial or life sciences vertical, or a demonstrated ability to get there fast.
• Strong writing: you can produce a compelling narrative piece, a tight campaign brief, or a sharp landing page without a creative team.
• Comfortable using AI in your workflow, or eager to, with curiosity about where it helps.
• Analytical rigor: you understand pipeline math, read a campaign performance report, and tell signal from noise.
• Low ego, high accountability: you would rather learn what works than be right.

Key Responsibilities:

• Own and carry sourced and influenced pipeline targets for your vertical, driving your go-to-market pod across Sales, BDRs, and pre-sales.
• Own messaging, positioning, campaigns, and content for your vertical, end to end.
• Write and produce campaign assets, including ebooks, webinars, one-pagers, and landing pages, to the standard your market requires.
• Synthesize market trends, field intelligence, and performance data into messaging adjustments in real time.
• Design and run multi-touch, account-level campaigns in partnership with digital and the AI go-to-market engineer.
• Use AI to produce, test, and iterate on assets and campaigns at higher volume.

Key Collaborators:

• Sales, BDRs, and pre-sales in your go-to-market pod
• Digital Marketing
• AI go-to-market engineer
• Product Marketing
• Content and Creative

Working At Tulip

We know even great candidates experience imposter syndrome. Even if you don't match every requirement, applying gives you the opportunity to be considered.

We're building a strong, diverse team that values hard work, families, and personal well-being. Benefits of working with us include:

• Direct impact on product and culture
• Company equity
• Competitive benefits package including Health, Dental, Vision, Short-term Disability, Long-term Disability, Life Insurance, AD&D, FSA, Commuter Benefits, Parental Leave, and 401(K)
• Flexible work schedule and unlimited vacation policy
• Virtual company events and happy hours
• Fitness subsidies
• Dog-friendly office

The compensation information displayed on each job posting reflects the range for new hire pay rates for the position across all US locations. Within the range posted, actual compensation will be determined depending on multiple factors including job-related knowledge & skills, experience, business needs, geographical location, market compensation data, and internal equity. Expected compensation ranges for this role may change over time. The salary range for this position is $115,000 - $145,000 per year.