Bachelor's degree in business administration, Marketing, Operations Management, or related field; Master's preferred.
8+ years in sales, marketing, or revenue operations with cross-functional leadership experience.
3+ years leading and developing high-performing teams.
Strong knowledge of sales and marketing operations and business process optimization.
Proven experience managing Salesforce CRM and marketing automation platforms.
Responsibilities
Develop vision and roadmap for Revenue Operations in collaboration with senior leadership.
Optimize sales and marketing processes to enhance business performance.
Lead change management initiatives to adopt new systems and processes.
Establish governance models for transparency in resource allocation and timelines.
Identify opportunities for efficiency improvements through automation and standardization.
Benefits
Remote work flexibility with 15% travel required.
Opportunity to lead and develop a high-performing team.
Engagement in strategic initiatives that drive organizational growth.
Access to professional development and continuous learning opportunities.
Full Job Description
Title: AD, Business Development & Marketing Operations
Department: Business Development & Marketing
Reporting to: Senior Director, Business Development & Marketing
Compensation: $120K - $140K USD
Employment: Full-Time
Location: Uniter States - Remote, 15% Travel is required for meetings throughout the year.
About the Opportunity:
The Associate Director, Business Development & Marketing Operations provides strategic leadership and operational oversight for the Business Development & Marketing organization. This role is responsible for driving operational excellence across sales and marketing functions by optimizing processes, enhancing organizational effectiveness, overseeing business systems, and leading strategic initiatives that support growth and organizational priorities.
This role serves as a key advisor to senior Sales and Marketing leadership, creating functional alignment across sales, marketing, product, IT, production, customer service, communications and other key cross-functional teams in support of WES organizational strategies and sales and marketing revenue generating objectives. This role leads sales operations and marketing operations, as well as shepherding sales and marketing programs and projects forward in an efficient and effective manner. This includes ensuring strong execution and follow-through for key initiatives; strengthening alignment and coordination; and helping to analyze the best use of WES sales and marketing resources and capacity through a financial lens. This includes project management and strategic planning to help the team(s) stay focused, and efficiently execute and adapt, and prepare for the future. The AD will work collaboratively across internal teams and with external consultants and stakeholders, establishing deliverables, milestones, setting deadlines, adhering (or modifying, as needed) to deadlines; while advising and making clear and rational decisions.
The Associate Director manages a team of three direct reports spanning Sales Operations, Marketing Operations, and Project Management functions.
Responsibilities include but are not limited to:
Strategic Leadership & Operations:
In support of broader organizational strategies and in partnership with the Senior Director, the Associate Director will develop the vision, goals, and roadmap for the Revenue Operations function.
Work collaboratively with the Senior Director and leadership team to develop sales and marketing operations strategies, processes, and best practices to optimize business performance, improve organizational effectiveness, and drive scalability.
Execute the strategies, processes and best practices in collaboration with the sales and marketing team.
Support the Senior Director, Business Development & Marketing with planning, goal development, resource prioritization, organizational communications, and operational effectiveness.
Co-Lead change management initiatives with the sales and marketing leaders and drive adoption of new processes, systems, and ways of working.
Develop systems and governance models that provide transparency into priorities, timelines, resource allocation, turnaround times, and service-level agreements.
Identify opportunities to improve the sales and marketing efficiency through automation, standardization, and process optimization.
Team Leadership:
Lead, coach, and develop a team of three direct reports across Sales and Marketing Operations, and Project Management functions.
Foster a collaborative, high-performing team environment that promotes accountability, innovation, continuous improvement, and professional development.
Establish clear goals, performance expectations, and development plans for team members.
Co-develop with the Senior Director, Business Development & Marketing with executive presentations, strategic communications, and meeting facilitation.
Build strong partnerships across departments to ensure alignment and successful execution of organizational priorities.
Salesforce & Business Systems:
Build out and drive the annual sales planning and performance-management cycle including adoption and continuous improvement of Salesforce functionality to support sales effectiveness, pipeline management, forecasting, reporting, and decision making.
Serve as the Business Development and Marketing business owner for Salesforce and associated marketing technologies, setting priorities, defining business requirements, and ensuring that platforms support effective workflows, reporting, forecasting, and decision-making.
Develop and maintain a multi-year technology and automation roadmap for Business Development and Marketing, in partnership with Product and Technology.
Monitor user adoption and system effectiveness, addressing gaps through process changes, training, communication, and platform improvements.
Synthesize performance data, operational insights, risks, and recommendations into clear decision materials for senior leadership and organizational governance forums.
Marketing Operations:
Oversee the management and governance of marketing automation platforms and related marketing technologies.
Ensure effective integration between marketing automation platforms, Salesforce CRM, and other business systems.
Manage the design and implementation of business division initiatives related to lead management, lead scoring, attribution, audience segmentation, and campaign measurement.
Oversee vendor relationships, contract renewals, and platform optimization efforts.
Drive alignment between sales and marketing processes to improve lead conversion, reporting accuracy, and customer engagement.
Process / Project Management:
Lead the planning, prioritization, governance, and execution of strategic projects across Business Development and Marketing.
Collaborate with cross-functional stakeholders to develop and implement operational processes and best practices that improve efficiency and organizational performance.
Establish project management standards, reporting structures, and governance frameworks to ensure on-time delivery and successful outcomes.
Drive continuous improvement initiatives that streamline workflows, eliminate inefficiencies, and enhance team productivity.
Oversee operational processes and controls that support the effective execution of sales and marketing activities.
Maintain visibility into project status, risks, dependencies, and resource needs across the department portfolio.
Data & Analytics:
Monitor and analyze sales, marketing, and operational performance metrics to evaluate effectiveness and support business objectives.
Manage the annual sales planning and performance management cycle, and enhance Sales Operations fundamentals: planning, pipeline development, governance, forecasting, channel performance.
In partnership with the Senior Director, manage the annual budgeting process for the department.
Manage development of dashboards, reports, and performance measures that provide actionable insights to leadership.
Champion a data-driven culture that supports informed decision-making and continuous improvement.
Ensure that sales and marketing data practices comply with applicable privacy, consent, retention, security, and records-management requirements, and the necessary governance practices are in place for customer, prospect, partner, and campaign data, and reporting practices are consistent with organizational policies and applicable regulatory requirements.
Your Experience:
Required Skills and Experience
Bachelor's degree in business administration, Marketing, Operations Management, or a related field; Master's degree preferred.
8+ years of progressively responsible experience in sales operations, marketing operations, revenue operations, commercial operations, or a closely related field, including experience leading complex cross-functional initiatives.
3+ years of experience leading and developing high-performing teams.
Demonstrated experience managing cross-functional operational initiatives and strategic projects.
Strong knowledge of sales operations, marketing operations, business process optimization, and organizational effectiveness.
Proven experience managing Salesforce CRM, reporting environments, and related business technologies.
Experience with marketing automation platforms and system integrations.
Strong project and portfolio management skills with the ability to manage multiple priorities simultaneously.
Excellent analytical and problem-solving skills with the ability to translate data into actionable business insights.
Exceptional leadership, communication, presentation, and stakeholder management skills.
Strong understanding of data governance, reporting, and performance measurement.
Proven ability to influence decision-making across all levels of the organization.
Detail-oriented with a focus on operational excellence, data integrity, and continuous improvement.
Strategic thinker with the ability to align operational activities with business objectives and drive measurable results.
Ability to thrive in a fast-paced and evolving environment.
Continuous learning mindset with a commitment to innovation and best practices.
Bring a "can-do" attitude and have a willingness to stretch up and down in their role as needs evolve.
Able to work collaboratively with people of different backgrounds, experiences, communication styles, and cultures.
Communicate efficiently and effectively with tact and diplomacy, with intention to drive action but also with compassion and understanding.
Build informal working relationships, quickly establish credibility in new areas of work, and mobilize people at all levels towards collaborative goals.
Strong commitment to WES's mission and values.
This is a remote working role, and travel will be required for meetings throughout the year.
About World Education Services
World Education Services (WES) is a non-profit organization that provides credential evaluations for international students and immigrants. WES was founded in 1974 and is headquartered in New York City. The organization evaluates academic credentials from over 200 countries and provides reports that are accepted by universities, employers, and government agencies. WES also provides research and consulting services related to international education. In addition to its New York headquarters, WES has offices in Canada and India.
