Skechers USA, Inc

Analyst, Loyalty & CRM

Skechers USA, Inc$85K — $120K *
Retail & Consumer Goods
Less than 5 years of experience
Job Overview by Ladders

Qualifications

  • Bachelor’s degree in business, analytics, statistics, economics, or related field
  • 2-4 years of experience in CRM analytics, customer analytics, loyalty, or e-commerce analytics
  • Experience with GA4, CRM platforms, and customer reporting tools
  • Basic understanding of A/B testing and customer segmentation
  • Strong analytical, communication, and organizational skills

Responsibilities

  • Monitor customer lifecycle performance and identify improvement opportunities
  • Analyze customer behavior to enhance retention and profitability
  • Support A/B testing and incrementality analysis for CRM campaigns
  • Help develop testing plans and optimize customer engagement strategies
  • Build customer segments based on behavior and lifecycle stage
  • Analyze trends related to retention, churn, and engagement
  • Support weekly and monthly reporting, presenting insights to stakeholders

Benefits

  • Collaborative work environment across multiple teams
  • Opportunities for growth through data-driven decision-making
  • Exposure to e-commerce and loyalty program strategies
  • Engagement with modern analytics workflows and AI-driven personalization
  • Contributions to a test-and-learn culture within CRM and Loyalty teams
Full Job Description
ABOUT THE ROLE:
The Analyst, Loyalty & CRM Analytics helps improve customer retention, repeat purchases, and lifetime value across Skechers digital and retail channels by turning customer and behavioral data into actionable insights and recommendations.
This role supports CRM and loyalty performance measurement, customer segmentation, and testing initiatives to help improve engagement, retention, and overall customer value. The individual works closely with Loyalty, CRM, Marketing, Product, Merchandising, and Analytics teams to support a more data-driven approach to customer growth.
The ideal candidate is analytical, curious, customer-focused, collaborative, and comfortable working with data to solve business problems. Interest in e-commerce, customer behavior, loyalty programs, and AI-driven personalization is a plus.

WHAT YOU9LL DO:

Customer Lifecycle & Retention

  • Monitor customer lifecycle performance including acquisition quality, repeat purchase behavior, retention, and customer lifetime value.
  • Analyze customer behavior and identify opportunities to improve retention, engagement, and profitability.
  • Support analysis of promotional effectiveness and customer response trends.

CRM & Loyalty Testing

  • Support A/B testing, holdout testing, and incrementality analysis for CRM and loyalty campaigns.
  • Help develop testing plans, success metrics, and recommendations based on campaign performance.
  • Partner with CRM and Loyalty teams to improve targeting, messaging, and customer engagement strategies.
  • Document learnings and support ongoing optimization efforts.

Customer Segmentation & Insights

  • Help build customer segments based on purchase behavior, engagement, and lifecycle stage.
  • Identify high-value and high-potential customer groups and provide actionable recommendations.
  • Analyze customer behavior trends related to retention, churn, and engagement.
  • Support omni-channel customer journey analysis using CRM and customer data platforms.

Reporting & Cross-Functional Support

  • Support weekly and monthly CRM and loyalty performance reporting.
  • Present insights and recommendations clearly to business stakeholders.
  • Partner with teams across Digital, Marketing, Product, Merchandising, Retail, and Analytics to improve customer experiences and business outcomes.
  • Help promote a test-and-learn culture across CRM and Loyalty teams.
WHAT YOU9LL BRING:
  • Experience with GA4, CRM platforms, and customer reporting tools.
  • Basic understanding of A/B testing and customer segmentation.
  • Strong analytical, communication, and organizational skills.
  • Familiarity with AI-driven personalization, customer engagement tools, or modern analytics workflows is a plus.

REQUIREMENTS:

  • Bachelor9s degree in business, analytics, statistics, economics, or related field.
  • 2 64 years of experience in CRM analytics, customer analytics, loyalty, or e-commerce analytics.

The pay range for this role is $85,000-$120,000/yr USD.

About Skechers

Skechers, a global Fortune 500ae company, developsand markets a diverse range of lifestyle and performance footwear, apparel, and accessories. Serving over 180 countries and territories, Skechers connects customers to products through department and specialty stores, e-commerce and digital stores, and through our more than 5,300 Skechers retail locations.

About Skechers USA, Inc

SKECHERS USA, Inc. designs, develops and markets more than 3,000 styles for men, women and children. SKECHERS' success stems from its employees, high-quality, varied product offering, diversified domestic and international distribution channels, and targeted multi-channel marketing.

Skechers USA, Inc Careers

Join the vibrant team at Skechers USA, Inc, a global leader in lifestyle and performance footwear, where your career journey is as dynamic as the styles we create. As part of our diverse team, you'll engage in an environment that fosters innovation, leadership, and professional growth. Work You’ll Do At Skechers, we are committed to making every step a journey of growth. Dive into a range of job opportunities that span across various departments—from marketing to sales, and product development to finance. Each position offers a chance to enhance your skills and advance your career in a global company known for its commitment to innovation and quality. Join Skechers’ market-leading team to help redefine comfort and style in footwear across the world. Our team at Skechers is at the forefront of design and technology, constantly pushing the boundaries to deliver the best in footwear. Transform Your Career Lead with confidence and creativity. Skechers empowers you to take your career to new heights with leadership opportunities that encourage you to innovate and lead projects that transform the industry. Our culture is all about embracing change and making an impact. Work alongside a global team of professionals who are as passionate about footwear as they are about making a difference. At Skechers, you’ll collaborate with talented individuals who bring diverse perspectives and skills to every project. Innovative Work Environment Step into a role within Skechers and join a team where innovation meets action. Our employees are equipped with the tools and freedom to deliver groundbreaking solutions on a global scale, enhancing our company's reputation as a leader in the footwear industry. Be Part of a Great Team Experience the benefits of working in a supportive and inclusive culture. Skechers values diversity and is dedicated to providing a workplace where everyone can thrive. Our team is our family, and we support each other’s professional and personal growth through comprehensive training and development programs. Future-Proof Your Career With Skechers, your future is bright. Our commitment to your career is shown through unmatched training, diverse employment opportunities, and a clear path to advancement. Whether you’re seeking a full-time position, an internship, or leadership roles, Skechers provides the resources to achieve your career aspirations. Explore Job Opportunities Discover the wide array of employment options at Skechers, from in-store retail positions to corporate roles that shape the future of our company. Each role offers a unique opportunity to contribute to our success while advancing your own professional skills. Stay Connected Join Our Team Search open positions that match your skills and interests. We look for passionate, curious, creative, and solution-driven team players. Start your journey with Skechers today and transform your passion for footwear into a rewarding career. SEARCH SKECHERS JOBS Keep Up to Date Stay ahead with career tips, insider perspectives, and industry-leading insights you can put to use today—all from the people who work here. READ CAREERS BLOG Job Alert Emails Personalize your subscription to receive job alerts, latest news, and insider tips tailored to your preferences. Explore the exciting and rewarding opportunities that await at Skechers USA, Inc.
Learn more about Skechers USA, Inc
Size
6,200 employees
Market Cap
$6.6 billion
Industry
Net Income
$98.5 million
Founded
1992
5 Year Trend
+12%
Revenue
$4.5 billion
NASDAQ

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