JetBlue Airways

Analyst Cobrand Merchandising

JetBlue Airways • $67K — $101K *
Long Island City, NY 11101In-Person
Consumer Technology
Less than 5 years of experience
Today
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Job Overview by Ladders

Qualifications

  • Bachelor's Degree in Marketing, Business, Communications, or related field, or equivalent experience with a High School Diploma and 4 years of relevant work experience.
  • 2 years of experience in digital merchandising, marketing, CRM, or related fields.
  • Proven track record of coordinating cross-functional marketing campaigns with multiple stakeholders.
  • Strong organizational skills with the ability to manage competing priorities.
  • Excellent attention to detail in campaign execution.
  • Analytical mindset with experience interpreting performance metrics and making data-driven decisions.
  • Proficiency in digital marketing tools and Microsoft Office, especially Excel and PowerPoint.

Responsibilities

  • Coordinate merchandising execution across digital channels for the co-brand credit card.
  • Act as a central coordinator among multiple teams to ensure timely campaign execution.
  • Manage campaign calendars and prioritization of merchandising opportunities.
  • Develop briefs and partner with creative teams to execute campaigns.
  • Oversee digital merchandising placements, including emails and push notifications.
  • Ensure consistent messaging and branding across all marketing touchpoints.
  • Track performance and optimize strategies based on campaign data.

Benefits

  • Opportunity for occasional travel (10%).
  • Access to healthcare benefits and a 401(k) plan with company match.
  • Participation in a crewmember stock purchase plan.
  • Short-term and long-term disability coverage.
  • Basic life insurance and free space available travel on JetBlue.
Full Job Description
Position Summary:

The Analyst, Cobrand Merchandising plays a critical role in planning, coordinating, and executing merchandising strategies that drive acquisition and engagement for JetBlue's co-brand credit card across owned digital marketing channels. This role serves as the primary coordinator ("quarterback") for co-brand merchandising initiatives across JetBlue.com, the JetBlue mobile app, email, and push notification channels, ensuring campaigns are executed accurately, on time, and aligned with business priorities.

The Analyst partners closely with Loyalty (Cobrand), E-Commerce, CRM, Lifecycle Marketing, Creative Services, Product, Analytics, and Marketing teams to coordinate campaign calendars, prioritize merchandising opportunities, and deliver consistent customer experiences across owned digital touchpoints. This role also owns ongoing merchandising performance management, identifying optimization opportunities that improve acquisition performance and help the business meet or exceed forecasted goals.

The ideal candidate is highly organized, collaborative, detail-oriented, and comfortable managing multiple stakeholders and deadlines in a fast-paced environment. They demonstrate strong project management skills, analytical thinking, and embody JetBlue's values of Safety, Caring, Integrity, Passion and Fun.

Essential Responsibilities:
  • Coordinate end-to-end merchandising execution for JetBlue's co-brand credit card across JetBlue.com, the JetBlue mobile app, email, and push notification channels.
  • Serve as the primary cross-functional coordinator between Loyalty (Co-Brand), CRM, E-Commerce, Creative, Product, Analytics, Brand Marketing, and channel owners to ensure timely and accurate campaign execution.
  • Manage merchandising calendars and campaign prioritization to ensure alignment across digital touchpoints.
  • Develop merchandising briefs and execution requirements, partnering with Creative and channel teams to bring campaigns to life.
  • Coordinate homepage placements, landing pages, promotional modules, triggered, lifecycle, and solo email campaigns, push notifications, and other owned digital merchandising experiences supporting co-brand acquisition and engagement goals.
  • Ensure merchandising assets, offers, messaging, legal copy, and creative are consistent across all customer touchpoints.
  • Partner with channel owners to QA merchandising experiences before launch, ensuring accuracy, functionality, accessibility, and brand compliance.
  • Own ongoing merchandising performance management for the co-brand portfolio by tracking results against forecasts and acquisition targets, recommending and coordinating optimizations across JetBlue.com, the mobile app, email, and push channels to maximize performance and drive incremental card acquisitions.
  • Monitor campaign performance and merchandising effectiveness across digital channels, identifying trends and insights to improve customer engagement and conversion.
  • Support A/B testing and experimentation initiatives to improve merchandising performance and customer acquisition.
  • Maintain documentation of merchandising processes, campaign calendars, creative assets, and execution timelines.
  • Partner with Analytics and Loyalty teams to develop reporting that measures merchandising effectiveness and informs future optimization opportunities.
  • Identify process improvements that streamline merchandising workflows and improve cross-functional collaboration.
  • Leverage AI-enabled tools to improve merchandising planning, campaign execution, and operational efficiency where appropriate.
  • Stay informed on digital merchandising trends, customer experience best practices, and competitive co-brand marketing strategies.
  • Other duties as assigned.


Minimum Experience and Qualifications:
  • Bachelor's Degree in Marketing, Business, Communications, or a related field; OR demonstrated capability to perform job responsibilities with a combination of a High School Diploma/GED and at least four (4) years of previous related work experience.
  • Two (2) years of experience in digital merchandising, digital marketing, CRM, lifecycle marketing, e-commerce, project management, or related marketing functions.
  • Experience coordinating cross-functional marketing campaigns involving multiple stakeholders.
  • Strong organizational and project management skills with the ability to manage multiple priorities simultaneously.
  • Excellent attention to detail and ability to execute campaigns with a high degree of accuracy.
  • Strong analytical mindset with experience interpreting campaign performance metrics and making data-driven recommendations.
  • Excellent written, verbal, and presentation communication skills.
  • Experience working with digital marketing platforms, content management systems, or marketing automation tools.
  • Proficiency in Microsoft Office, particularly Excel and PowerPoint.
  • Ability to build collaborative relationships across marketing, product, creative, and business teams.
  • Strong team player with the ability to take initiative and work independently.
  • Available for occasional overnight travel (10%).
  • Must pass a pre-employment drug test.
  • Must be legally eligible to work in the country in which the position is located.
  • Authorization to work in the US is required, this position is not eligible for visa sponsorship.


Preferred Experience and Qualifications:
  • Three (3) years or more experience in digital marketing, e-commerce, CRM, merchandising, loyalty marketing, or financial services marketing.
  • Experience managing marketing campaign calendars and cross-functional campaign execution.
  • Familiarity with email marketing platforms such as Dynamic Yield, Magnolia, Braze, or similar.
  • Experience working with enterprise CMS platforms.
  • Knowledge of digital merchandising, customer journey optimization, personalization, and testing strategies.
  • Experience using Adobe Analytics, Google Analytics, Tableau, Looker, or similar reporting platforms.
  • Experience supporting loyalty, travel, financial services, or co-brand marketing programs.
  • Familiarity with Agile marketing or project management methodologies.


Crewmember Expectations:
  • Regular attendance and punctuality
  • Potential need to work flexible hours and be available to respond on short-notice
  • Able to maintain a professional appearance
  • When working or traveling on JetBlue flights, and if time permits, all capable crewmembers are asked to assist with light cleaning of the aircraft
  • Must be an appropriate organizational fit for the JetBlue culture, that is, exhibit the JetBlue values of Safety, Caring, Integrity, Passion and Fun
  • Promote JetBlue's #1 value of safety as a Safety Ambassador, supporting JetBlue's Safety Management System (SMS) components, Safety Policy and behavioral standards
  • Identify safety and/or security concerns, issues, incidents or hazards that should be reported and report them whenever possible and by any means necessary including JetBlue's confidential reporting systems (Aviation Safety Action Program (ASAP) or Safety Action Report (SAR)).
  • The use of ChatGPT or any other automated tool during the interview process will disqualify a candidate from being considered for the position.


Equipment:
  • Computer and other office equipment


Work Environment:
  • Traditional Office Environment


Physical Effort:
  • Generally not required, or up to 10 pounds occasionally, 0 pounds frequently. (Sedentary)


Compensation:
  • The base pay range for this position is between $67,000.00 and $101,000.00 per year. Base pay is one component of JetBlue's total compensation package, which may also include access to healthcare benefits, a 401(k) plan and company match, crewmember stock purchase plan, short-term and long-term disability coverage, basic life insurance, free space available travel on JetBlue, and more.


About JetBlue Airways

JetBlue is a customer service channel for Major United States Airline based in Queens, New York. It is a passenger airline that operates primarily on point-to-point routes with its fleet of 120 Airbus A320 aircraft and 49 EMBRAER 190 aircraft. As of December 31, 2011, it served 70 destinations in 22 states, Puerto Rico, Mexico and 12 countries in the Caribbean and Latin America. Most of JetBlue flights have as an origin or destination New York or one of its other focus cities: Boston, Fort Lauderdale, Los Angeles, Orlando or San Juan, Puerto Rico. As of December 31, 2011, the Company operated an average of 700 daily flights. During the year ended December 31, 2011, the Company acquired eight take-off and landing slots at each of New York’s LaGuardia Airport and Washington D.C.’s Ronald Reagan National Airport. The Company’s operations primarily consist of transporting passengers on its aircraft with domestic United States operations, including Puerto Rico, which accounted for 85% of its capacity in 2011.

JetBlue Airways Careers

There has never been a more exciting time to explore job opportunities at JetBlue Airways, a leading company in the aviation industry known for its innovation, strong culture, and commitment to diversity and leadership development. Work You’ll Do Join JetBlue Airways' dynamic team to help redefine the future of air travel with a focus on customer service excellence and operational efficiency. At JetBlue, you will be part of a culture that values diversity, leadership, and professional growth. Transform your career and the airline industry with JetBlue’s commitment to innovation and excellence. Lead from a unique position in the marketplace, where your skills in technology, customer service, and team collaboration are highly valued. Work with a dedicated team of professionals who are passionate about creating an outstanding travel experience. Collaborate with industry leaders and benefit from a culture that supports career advancement and professional development. Introducing the JetBlue Professional Growth and Development Initiative We are building a market-leading team to master the challenges of the modern aviation industry. At JetBlue, you will find a supportive environment where career growth and learning are encouraged through comprehensive training and leadership development programs. Do Innovative Work Join a team that is at the forefront of the aviation industry, where you can apply your skills in a variety of roles, from pilot and cabin crew positions to engineering and customer support. JetBlue offers a wide range of job opportunities that allow you to innovate and excel. Be Part of a Great Team Work on a wide range of projects and utilize the latest technology in aviation. Harness the unparalleled capabilities of a team that values integrity, teamwork, and mutual respect. Future-Proof Your Career Advance your career with JetBlue Airways, where your ambition can take you to new heights. Enjoy near-limitless opportunities to grow professionally, supported by unmatched training, development, and certification support. Explore JetBlue’s internship programs offer a unique insight into the workings of one of the most innovative airlines in the industry. These programs provide hands-on experience and are a stepping stone to full-time employment. The JetBlue Experience Our combined service capabilities, commitment to innovation, and a diverse and inclusive workplace help employees thrive and lead in their careers. At JetBlue, we are dedicated to nurturing a professional environment where every team member can succeed. Stay Connected Join Our Team Search open positions that match your skills and interests. We look for passionate, curious, creative, and solution-driven team players. Explore the various employment paths JetBlue Airways offers, from customer service to pilot positions. SEARCH JETBLUE JOBS Keep Up to Date Stay ahead with career tips, insider perspectives, and industry-leading insights you can put to use today—all from the people who work here. READ CAREERS BLOG Job Alert Emails Personalize your subscription to receive job alerts, latest news, and insider tips tailored to your preferences. Discover the exciting and rewarding career opportunities that await at JetBlue Airways.
Learn more about JetBlue Airways
Size
19,304 employees
Market Cap
$2 billion
Industry
Aerospace & Defense
Net Income
-$1.3 billion
Founded
1999
5 Year Trend
-1.7%
Revenue
$2.9 billion
NASDAQ
JBLU
* Ladders Estimates

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