About the RoleWe're seeking a Lead Digital Strategist who can bridge brand strategy, user experience, content, and digital advisory to guide clients through complex website and multi-channel engagements. This role is ideal for someone who thrives on solving ambiguous problems, creating strategic clarity, and partnering with cross-functional teams to deliver thoughtful, insight-driven digital experiences.
You will lead strategy across discovery, research, messaging, content structure, and web experience-while serving as a trusted advisor to clients and internal teams alike.
Benefits:Insurance (Health, Dental), 401K with match and profit-sharing, Disability, casual environment, 4 weeks PTO, genuine respect for work/life balance
About the RoleLead Strategic Direction for Web & Digital Initiatives
- Own the strategic approach for website and digital experience projects from discovery through delivery.
- Translate research, stakeholder input, and client goals into clear insights and strategic recommendations.
- Shape IA, UX direction, content priorities, and measurement plans that ladder up to business objectives.
Guide Clients as a Senior Digital Advisor
- Lead strategy conversations with senior stakeholders and facilitate structured decision-making.
- Present insights, recommendations, and frameworks with clarity and confidence.
- Navigate ambiguity, competing priorities, and evolving project needs with calm leadership.
Drive Discovery & Research
- Conduct stakeholder interviews, competitive analysis, audience research, and analytics reviews.
- Synthesize qualitative and quantitative data into actionable strategic direction.
- Identify opportunities for brand refinement, messaging alignment, and experience optimization.
Collaborate Across Disciplines
- Partner closely with UX, design, content, development, and project management teams.
- Ensure strategy is integrated into IA, design concepts, content strategy, and technical execution.
- Provide ongoing guidance throughout the project lifecycle to maintain alignment.
Develop Messaging & Brand Foundations
- Create or refine value propositions, messaging hierarchies, audience frameworks, and brand narratives.
- Ensure brand expression carries consistently across digital channels and user flows.
Support Account Health & Growth
- Participate in client presentations, pitch discussions, and long-term roadmap planning.
- Build trusted relationships that strengthen retention and support future opportunities.
What You BringCore Experience- 6-10+ years in digital, brand, UX, or content strategy.
- Proven leadership on mid-to-large web projects.
- Agency or consulting experience preferred.
Strategic Skills- Strong research, insight development, and synthesis capabilities.
- Ability to connect strategy to business outcomes.
- Understanding of IA, UX principles, content strategy, and analytics.
Client Leadership- Excellent presentation and facilitation skills.
- Experience guiding clients through complex decisions.
- Comfortable running workshops and discovery sessions.
Collaboration & Adaptability- Works well with cross-functional teams.
- Able to adjust approach as new insights emerge.
Technical & Analytical Fluency- Familiarity with analytics tools, CMS basics, SEO considerations, and digital measurement.
- Curiosity about AI tools or new strategic methods is a plus.
