Web Experience Optimization Lead

Qualifications

• Bachelor's degree in Marketing, Business, Computer Science, or related field.
• Minimum of 7 years in digital product management or ownership, focused on web platforms.
• Strong experience with Adobe Experience Manager, Adobe Target, and GA4.
• Proven track record managing multiple vendors and complex web ecosystems.
• Hands-on experience serving as a Scrum Master in an agile environment.
• Excellent communication and relationship building skills.
• Strong analytical and problem-solving abilities.

Responsibilities

• Own end-to-end delivery of web initiatives, managing backlog and ensuring timely sprint delivery.
• Define and maintain product vision, roadmap, and backlog for web properties.
• Prioritize features based on data-driven insights and stakeholder input.
• Drive website content strategy aligned with brand voice and SEO best practices.
• Collaborate with marketing, creative teams, and external vendors for content delivery.
• Establish governance for content creation and identify emerging trends for innovation.
• Leverage AI-driven solutions to enhance personalization and improve user experience.

Benefits

• Opportunity to lead innovative web initiatives.
• Collaborative work environment with marketing and creative teams.
• Engagement in cutting-edge technology and tools.
• Diverse tasks across strategy, execution, and analytics.
• Potential for professional growth in a dynamic field.