Agency:
Biolumina
Job Function:
Strategy and Planning
Job Subfunction:
Account Planning and Brand Planning
Job Description:
Title: Vice President, Strategy
Company/Location: Biolumina, New York, NY
Department/Discipline: Strategy
Vice President, Strategy
The Vice President, Strategy is a conscientious, collaborative, creative, and-most importantly-curious core member of the Biolumina team. The VP will be responsible for driving marketing strategy across all agency brands by deriving a deep understanding of the market, customer, competition, and brand; helping translate that into a unique and motivating narrative; and converting it into actionable recommendations for clients. The essence of this position is to find the signal in the noise of a large quantity of complex information and rapidly distill it. The successful candidate will be passionate about uncovering novel insights and developing innovative ideas, and be able to share perspectives clearly and persuasively across multiple internal and external partners. The VP will be evaluated on ability to uncover fresh business opportunities and share these opportunities with colleagues in order to ultimately be a part of the larger, collaborative team that creates positive change for HCPs and patients.
Primary Responsibilities
• Monitor the pharmaceutical/biotech industry in general, as well as oncology specifically, and be able to rapidly communicate trends and business opportunities to colleagues and clients
• Understand and assess available tools and data resources; recommend tools that would expand agency capabilities
• Understand beliefs (rational and emotional) of the target audiences (HCPs and patients) as well as drivers and barriers of behavior, and identify leverage points for change
• Demonstrate primary and secondary research capabilities, knowledge of market research design methodology, and ability to interpret results
• Design customized workshops (eg, positioning, messaging, competitive analysis) and dynamically lead facilitation
• Develop strategic deliverables that include but are not limited to: competitive analysis; brand positioning; creative core idea; market research synthesis, creative brief, workshops (activities and output reports), and brand plans
• Uphold the Company Values in all decisions and interactions
Qualifications
• 5-8 years' experience in pharmaceutical marketing and/or strategy consulting in pharmaceuticals/healthcare or pharmaceutical advertising agency experience
• Experience with oncology brands
• Strong presentation and moderation skills and exceptional slide deck storytelling capabilities
$175,000-$185,000
Omnicom's policy requires employees to work in the office for a minimum of three days a week, unless additional in-office days are directed by their agency or manager. Our objective is to increase this requirement over time, and many of our agencies as well as Omnicom's corporate group already require five days of in-office attendance.
